STP Analysis of

By Group 8
Introduction

Intel Corporation is a multinational Company Products

● Central Processing Units
corporation and technology firm in the
● Microprocessors
United States. It is the largest and highest- ● Integrated Graphics Processing Units
valued semiconductor chip maker in the ● Systems-on-chip (SoCs)
world by revenue. It is the creator of the ● Motherboard Chipsets
x86 microprocessor series, the processors ● Network Interface Controllers
● Modems
used in most personal computers. ● Solid State Drives

The Intel business consists of the various business segments such as Client computing group,
Data Centre Group, Internet of things group and aggregated software & services group.
 Industry Size

Market size & Sub categories Competitors & Market Share

● Currently stands at USD 500 billion ● Intel & Samsung remains to be market
annually growing at CAGR of 4.7% leader over the last decade
● Sub categories:
1. Memory board
2. Logic board
3. Microprocessor
4. Power semiconductor

New trends for growth:

Emergence of AI/ ML (GPU) & IOT devices has unlocked new wave of growth of semiconductor chip industry
Segmentation

Intel uses demographic and psychographic segmentation variables so as to tap the changing needs
of the market. It divides customers into the broadly defined low-cost, mainstream, and high-end PC
categories.

But while Intel created products specifically for one of the above categories initially, it is no longer
bundling devices for exclusive use in any one product class.

Intel has pursued a strategy of “integration for mobility”, in which there are over criteria on which
customers are differentiated. And each criteria has with it, a corresponding product attribute. This
helps Intel divide the customer base into several mini segments which it cn then effectively cater to.

Ingredient co-branding is yet another aspect of Intel’s segmentation.


Targeting
Target market can be defined as a set
of potential customers of the
company’s serviceable and available
market at which a business is aimed
to make its marketing efforts, money
and resources.
The target market consists of
customers who displays similar kind
of characters (such as location, age,
income or lifestyle) and thought to buy
a business's market products or
service or are able to make the most
profitable part of the business.
Intel came up with 3 important changes in targeting strategy:
● Strategically 4 business divisions
were formed based on type of
01 Reorganised business
divisions
●
markets.
Divisions are digital house, mobile,
heath and enterprise
● Intel Viiv is in-home
entertainment PCs designed to
transform how consumers
02 Developed a new platform
for home entertainment
manage, share, and enjoy a
broad and growing assortment
of movies, programs, music,
games, and photos
● Undifferentiated targeting
Long lasting relationship
● Continued to target major
03 with major computer
manufacturers
enterprises like dell, sony,,
samsung, acer for it’s high
tech processors
Positioning
Superior R&D Faster time to market Co-Branding

Intel is known for its
superior R&D as
compared to competitors
like AMD.
Intel delivers new Intel has mastered the art
products regularly. It has of co-branding. It has
launched better core created a uniques
processors every year. connection with end
customers.

Humanizing the Brand Quality

Its mnemonic jingle and
ad campaigns like
“Sponsors of tomorrow”
humanize their brand.
It provides superior power
management system in
its processors which is
the need for its OEM
customers.
Thanks!