CHAPTER 4

Resty Rommel Rodriguez

Nathan Omadto
Michael Manzano
Adrian Roy Reyes
Angelo Reyes
Trends and Issues in the
Philippine Market

Entrepreneurship in the Philippine Setting

The Philippines before Colonial Rule
• There were traces of agricultural activities in many parts
of the archipelago.
• Early Filipinos knew cloth weaving, logging, and
mining. There were also signs that they knew how to
make metal and porcelain utensils.
• They had a system of governance and record of their
early literature.
• There were three societies present at that time – semi-
slavery and semi-communal, feudal, and primitive
communal.
 The first type was society composed of barangays

 Barangays had a definite area of territory in which

several hundreds of people were present.

 There were lands owned by raja and datu.

 There were lands for communal use which were

supervised by raja and datu.

 Majarlikas supervised the timawa, which paid the rent to

the datu and rajas.
  The second society was the feudal system

 The most advance system present during those time.

 This was present in the Moro sultanates in Mindanao
and in Sulu.
 There were a bigger area of inhabitants in a sultanate
than the barangay.
 The sultan and datu ruled it with being more powerful.
 The farmers paid rent to them.
 The third society was the primitive communal

The lowest society organization.

This can observed from the Aetas in the central Luzon

and other nomadic tribe.

There were no private ownership of lands.

They live by fishing, hunting, and gathering.

 The Colonial Rule
Spain
o Ferdinand Magellan accidentally discovered the
Philipines.
o The Spain colonize to the Philippines to obtain raw
material.
o The Philippines became the station for trade between
Spain and China as well as the other neighboring areas.
o The Spanish cared less of economic condition of the
Philippines
o In the late 18th century, the encomienda system was
started.

o This uneven distribution of land and ownership of land

caused some sporadic revolt to come out.

o A revolt of 1896 led to the weakened hold of the

Spaniards this was thought to open a new road of
development.
The United States
o The united states emerged during the beginning of the
1900’s as a major industrial power.

o The Americans makes reform and policies that ensures

their presence even after they are gone.

o Railroads and roads were constructed, the educational

system was created, a formal government was made and
the right suffrage was done all under the so called
development and democratic principles.
Japan
o Japan brought the Philippines to a great deal of
devastation and economic depression.

o Their short-lived stay left the Philippines with nothing

but the remnants of war.
 After the Colonial Rule
 The Philippines can be describe as a backward
agricultural.

 The Philippines can also be described as pre-industrial.

 The Philippines is implementing reforms in its economy

to jive with globalization.
Entrepreneurship in the
Philippine setting

By: ANGELO G. REYES

 This topic will explain what kind of entrepreneurship
the Philippine have because of its natural terrain,
natural resources and in terms of the filipino values
and traits.
 Glimpse of the Philippines

 The philippines has mountainous terrains. It has 30,000,000

hectares of land. 7,100 islands compose the archipelago with
luzon, visayas and mindanao as the largest regions. since
most of the mountains are former volcanoes, the land is fit
for agricultural activities. Rice, maize, fruits and vegetable
grows best in the land. Abaca, coconut and sugarcane are
just some of the products widely seen around the country.
Minerals such as gold, silver, copper, nickel bauxie, and
carbon are just some important minerals that can be mined.
 The Demography

 The following are the statistical data that will provide

reader with a glimpse of the philippines. Though most
of these are just but numbers, inferences and market
extrapolations can be used with the data.
Area of the largest Philippine Islands (in square
kilometer)

 Luzon- 104,688, Mindanao- 94,630, Samar- 13,080,

Negros- 12,710, Palawan- 11,785, Panay-11, 515,
Mindoro- 9,735, Leyte- 7,214, Cebu- 4,422, Bohol-
3,865, Masbate- 3,269, Others- 23,087.
TOTAL: 300,000
 Island Features:

 Forested- 42%, other (urban, water underdeveloped) –

28%, arable and uncultivated- 15%, arable and
cultivated- 11%, plains and grasslands- 4%.
 The Climate

 Eastern coastal areas – dry season is from December

to May while the Monsoon and typhoon season is
from June to November.
 Western coastal areas – Dry season is from March to
May; Monsoon and typhoon season is from June to
February.
 Religions

 Roman catholic – 83%, Protestant – 9%, Muslim – 5%,

Others – 3%
 Population

 In the national statistics office survey on 2006, the

population of men is slightly higher than women with
42.8 million and the women at 42.3 million.
 The Filipino Values
The following are the Filipino values that are the most impressive
to other people specially entrepreneurs and other nationality
visiting the country.
 Filipinos have shown excellent human relations.
Filipinos have high regard for “pakikipagkapwa-tao”
or human relations, which in turn elicit certain values
like “pakikisama” or desire to be with the group,
“pakikibagay” or adapting to other people. Even the
concept of “bayanihan” spirit of cooperationis
anchored to this value.
 Filipinos uphold the value of self-esteem and good
public image. They try to belong socially while at the
same time maintaining their self-esteem and good
public image.

 (dignity,delicadeza,amor-propio)
 Filipinos are generally adventurous. This trait can be
also called of being a “rsik-taking” trait.
 Filipinos are by nature “courageous”. Even if there is
cloud of uncertain, filipinos generally embark on
proceeding with their plans. If confronted with
certain uncertainties, the usual answer is “bahala na”
or let the fate decide.
 Filipinos are noted for their ability to withstand crisis
over the past years, severe crisis such as political,
economic and natural calamities have beset filipinos.
 And that is the end of my report. I hope you
understand something and thanks for not listening.
HAHA.
 Ako tapos na. hehehe