The Case Study

Conjuring Up
Profits?
Subject: Business Essentials
Group: 1031
Members: Murad Mammadtagli,
Sanan Nabiyev, İlaha Mammadova
 What is Facebook?
Facebook is a social networking
website where users can post
comments, share photographs, and
post links to news or other interesting
content on the web, chat live, and
watch short-form video.
 Key Features of Facebook
• maintain a friend list
• upload photos
• Facebook as a vehicle for
social media marketing
• Facebook Portal
•Facebook Live
so on..
 What is case?

To Use
Facebook Advertising
to Grow Your Business
What Are Facebook Benefits for Businesses?
There are tons of
Facebook benefits
your business can
reap using Facebook
advertising.
Facebook ads help
many small
businesses grow
online today!
 So, How Do Facebook Ads Help?
• Your customers spend most of their
time on Facebook
• Facebook advertising is the most
targeted form of advertising
• Facebook Advertising is the cheapest
form of advertising
• Facebook advertising is fast
• Facebook advertising increases brand
awareness
• Facebook advertising increases website traffic
• Facebook advertising increases revenue, sales, and leads
• Facebook advertising is measurable
• Facebook advertising increases your customer attribution
• Facebook advertising can lower your cost per acquisition
• Facebook advertising can drive off-line sales
 Questions

1.Why do you think Facebook

has been so successful?
2. Facebook is a corporation.
Why do you think the firm uses
this form of ownership?
3. What threats might derail
Facebook’s success? What
steps might the firm take
today in order to thwart
those threats?
4. Suppose Mark Zuckerberg
asked you for advice on how
to generate more profits
from Facebook. What would
you tell him?
Thanks for Your Attention!