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Chapter 7JH
Chapter 7JH
Intercultural Communication
Overview
• Definition of Intercultural communication
• Importance of intercultural communication
• Culture
• Dominant and non-dominant cultures
• Intercultural problems
• Characteristics of Different Cultures
• Improving intercultural communication
Intercultural
communication
The interaction and exchange of information
between people from different cultural
backgrounds
Importance of
Intercultural
Communication
1. Exposure to other cultures
is increasingly common
2. Economics
3. Curiosity about others
4. Technology convergence
5. Globalization/multicultures
in one area
A unique combination of rituals,
religious beliefs, ways of thinking, and
way of behaving that unify a group of
people based on nationality, religion,
tribes, or for a cause
A culture (cont’d)
Dominant Culture
• Power & influence
Non-Dominant Culture
• Exists within larger culture
• Differs from dominant culture
Goals of Non-Dominant
Cultural
Communication
• Assimilation
• Accommodation
• Separation
Intercultural Communication Problems
1. Ethnocentrism
• Cultural relativism
2. Stereotyping
3. Prejudice
Characteristics of
Different Cultures
8. Descriptive feedback
9. Open communication
channels
10. Manage conflicting beliefs
and practices