A study on exploring the effectiveness of digital

marketing: Customer relations during COVID-19

(BYJUs)

Submitted To : Presented By :
Prof. DRISHTI SARAGOL Darshil Patel : IU1955550051
Radhika Patel : IU1955550057
 INTRODUCTION

Byju is an e-learning platform founded in 2011 by Think and Learn Pvt Ltd. keeping the
focus on primary and secondary school education in India. It was founded by Byju
Raveendran who himself was a teacher for various competitive exams.

Byju’s objective to make learning easy for the student and every student should love
learning and get addicted to learning. Byju app trying to make it possible by use of a mix
of video lessons and interactive tools to personalize learning for every student.
 LITERATURE REVIEW
AUTHOR YEAR FINDING
Kim, John Jong- 2017 BYJU’S the training App (BYJU’s) is India’s largest K-12 education app with concerning
Hyun, and Rachna 3,00,000 annual paid subscribers. The mobile app uses a combination of video lessons and
Tahilyani. interactive tools to modify learning for each student. Though there's area to grow exponentially
in India, BYJU’s decides to enter the U. S. and alternative English speaking international
markets.
Ray, A. E- 2020 This study is geared toward accessing the impact of COVID-19 on the Education
LEARNING sector. The complete world economy suffered Brobdingnagian losses, and life gave the
impression to have taken a prospect in each doable domain
Mr. Ashwary Kumar  2020 Technological innovation has radically improved the present learning framework in
recent years. victimisation an internet platform for self-learning has
replaced ancient strategies for teaching and learning. BYJU’s- the training APP is India’s
largest E-Learning App with over3 million annual subscriptions
Tripathy a start‐ups the study is geared toward exploring the expansion of Byju's Market in K12, that has
on Indian on- brought new and rising trends within the field of
line education education, particularly particularly has been created simple through unreal, animated
video, and audio categories for grades fourth to twelfth particularly for arithmetic and
science subjects. It conjointly extends its courses for CAT, JEE, NEET, and IAS. 
Dhawan, S. 2020 Educational establishments (schools, colleges, and universities)
in India are presently based mostly solely on ancient strategies of learning, that is, they
follow the normal got wind of face-to-face lectures in a very schoolroom. 
 OBJECTIVE

For the sake of obtaining awareness of advert level of “BYJU’S”.

 A way to effective promoting ability of “BYJU’S”. They use client satisfaction
How to use digital promoting to create profitableness of brand name or company?
 How to create an honest relation with the client with digital marketing?
 
 Research Methodology

The research methodology will be used as primary data collection and secondary data collection. the
primary data collection will be performed through questionnaire.
a sample size of 100 will be taken randomly. then the data will be collected with the help of
questionnaire and its analysis and interpretation will be done accordingly.

Data collection

1. Primary data collection

primary data will be collected using a random sampling technique and with the help of questionnaire
We have sent 100 samples and out of that we have a response of 85 and we will forward three to four
days and done our Primary data work
2. Secondary data collection
secondary data will be collected from company websites and various literature reviews. it will be
collected and compiled by some other ways like email marketing and google forms.
 
 Secondary data collection
(1) BY SOURAV MAJUMDAR, Former Editor, Forbes India
PUBLISHED: Sep 14, 2017 07:50:45 AM IST
UPDATED: Sep 14, 2017 11:03:07 AM IST
Byju Raveendran: The sharp, canny teacher-entrepreneur
https://www.forbesindia.com/article/column/byju-raveendran-the-sharp-canny-teacherentrepreneur/48111/1

(2) SANCHITA DASH

DEC 31, 2020, 11:30 IST
India’s edtech in charts – How the shift to online learning meant money, valuation and users for the likes of BYJU’S,
Unacademy, and others
https://cccc

(3) Rishabh Rathi

StartupTalky Newsletter
Feb 03, 2021
How BYJU's is Making Millions of Students Fall in Love With Learning
https://startuptalky.com/byjus-learning-app-success-story/#byjus_latest_news_funding
 LR Citations
(1) Kim, John Jong-Hyun, and Rachna Tahilyani. "BYJU'S the training App." Harvard grad
school Case 317-048, March 2017. (Revised Gregorian calendar month 2018.)
https://www.hbs.edu/faculty/Pages/item.aspx?num=52474
(2) Ray, A. E-LEARNING: THE NEW traditional within the POST-COVID WORLD.
(3) Kumar, M. A. A STUDY ON THE FACTORS INFLUENCING shopper shopping for BEHAVIOR
TOWARDS BYJU’S IN India.

https://irjmets.com/rootaccess/forms/uploads/a-study-on-the-factors-influencing-consumer-buyi
ng-behavior-towards-byju%E2%80%99s-in-india-irjmets.pdf
(4) Tripathy a start‐ups on Indian on-line education, S., & Devarapalli, S. rising trend set by system: A
case of Byju's. Journal of Public Affairs, e2128.
https://onlinelibrary.wiley.com/doi/abs/10.1002/pa.2128
(5) Online Learning: A Panacea in the Time of COVID-19 Crisis
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7308790/