marketing advertising

marketing advertising
only one component of the whole process

its elements must work independently, but they also need to work together
toward the bigger goal of one campaign with a common message
it includes the placement of an ad in different media, such as
press, direct mail, hoardings, TV, radio, and online

a step-by-step process that begins with a unique selling point

the most expensive part of the whole process

systematic planning, implementation and control of a mix of activities

intended to bring buyers and sellers together for their mutual advantage