ABOUT THE

SHAREKHAN

Sharekhan is one of the leading retail brokerage firms in the

country.
It is the retail broking arm of the Mumbai-based SSKI
[SHRIPAL SHEWANTILAL KANTILAL
ISWARNATH LIMITED].
Sharekhan Ltd. is a brokerage firm which is established on 8th
February 2000.
It has one of the largest networks in the country with 1200+ share

shops in 400 cities.

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 AWARDS AND
ACHIEVEMENTS

A wired companies along with Reliance, Hll, Infosys,

etc by ‘Business Today’, January 2004 edition.
It was awarded ‘Top Domestic Brokerage House’ four
times by Euro and Asia money.
 It was Winner of “Best Financial Website” award.
India’s most preferred brokers within 5 years. “ Awaaz
customers Award 2005”.

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 Objective Of Study
 To understand the concept of equity market.
To know the current position of equities trading in India and how much

it is successful and what is future.
 To know the investor perception towards investment in equity market
 Impact of digital finance on financial inclusion and stability.
 Digital finance and financial inclusion has several
benefits to financial services users, digital finance
providers, governments and the economy;
notwithstanding, a number of issues still persist which
if addressed can make digital finance work better for
individuals, businesses and governments. 
 Research Methodology
The data has been collected from primary and secondary
sources.
Method of data collection
Primary Sources:-
Face to face and telephonic conversion.
Secondary Sources:-
The data has been collected from various sources:
Books
Journals
Magazines
Internet sources
QUESTIONS
How do you get to know about SHAREKHAN LTD
foundation?
PARTICULARS NO. OF RESPONDENT

  FRIENDS 40

INTERNET 55

OTHERS 5
 NO. OF RESPONDENT
60

50

40

30 NO. OF RESPONDENT

20

10

0
FRIENDS INTERNET OTHERS
Did you saw the advertisement of SHAREKHAN LTD foundation?

PARTICULARS NO. OF RESPONDENT

YES 80

NO 20
 NO. OF RESPONDENT
90

80

70

60

50 NO. OF RESPONDENT

40

30

20

10

0
YES NO
Did you find the advertisement of SHAREKHAN LTD impactful?

PARTICULARS NO. OF RESPONDENT

YES 75

NO 25
 NO. OF RESPONDENT
80

70

60

50

NO. OF RESPONDENT
40

30

20

10

0
YES NO
Research Findings
 From the survey it was found that most of them are
aware equity trading.
 People generally prefer to invest in mutual funds and
other less risky investments.
 The maximum amount of awareness ,which has been
generated,is through newspaper and TV .Therefore ,the
company should take care of it ,as it can be one of the
potential media for advertisements.
Recommendations
More Branches- Need to open more branches to be a
topper in market because it has low distribution network.
Less time – They should try to make some arrangements
to reduce account opening time by verifying documents
at branch itselves.
Link bank AC-Linked as many accounts as client wants
to its online account.
Customer Satisfaction-The company should focus on the
customer satisfaction not just taking money from their
pockets.
 LEARNIN
G:

I have learned how to maintain good relation with the

Customers, employees and the co-trainees.
I have learned the meaning of the words that are mostly used in
the share market.
I have learned about various products & Services of the
Sharekhan Limited.
The main and important thing is that we had a practical
experience of working in a reputed company.

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 BIBLIOGRAP
HY
Lists of books:
 Sharekhan’s brochures
Investment and portfolio management and basic of share
market

Websites:

http://www.sharekhan.com/
http://www.bseindia.com/
http://www.nseindia.com/
http://www.ncdex.com/ http://
www.mcxindia.com/
http://www.mutualfunds.com/
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THANK
YOU

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