Findings of Wayfair’s

Twitter
BY: JEN BARLETTA
 4

3
3

Total Post 2

Engagement
1

0
04/06/2020 04/06/2020 04/06/2020 04/06/2020 04/07/2020 04/08/2020 04/08/2020 04/09/2020 04/09/2020 04/09/2020
13:14 14:55 16:19 18:26 14:32 13:29 16:56 14:42 14:43 16:02

Date
 5000
4642

4500

4000

3500

3000

Impressions
Potential 2500

Impressions 2000

1500

1000

500

0
4/6/20 4/7/20 4/8/20 4/9/20 4/10/20 4/11/20 4/12/20

Date
 400

350

Mentions Replies

300
Retweets

250

Engagement
Engagement 200

150

100

50

0
4/6/20 4/7/20 4/8/20 4/9/20 4/10/20 4/11/20 4/12/20

Date
 400

350 Basic Negative

Basic Neutral

300 Basic Positive

250

Engagement
200

Engagement
Sentiment
150

100

50

0
4/6/20 4/7/20 4/8/20 4/9/20 4/10/20 4/11/20 4/12/20

Date
 74320

74300

74280

74260

74240

Followers 74220

74200

74180

74160

74140
4/6/20 4/7/20 4/8/20 4/9/20 4/10/20 4/11/20 4/12/20
 38%

Followers by
Gender 62%

Male Female
 22%

Followers by 52%

Age Group 14%

12%

17 and below 18-24 25-34 35 and above

Audience by
Country
 99.2
14000000 100.00

90.00
12000000

80.00

10000000
70.00

60.00
8000000

50.00

Top Influential
6000000
40.00

Author 4000000
22.9
30.00

20.00

2000000
10.00
4.9
2.8 2.2 2.2 1.7 1.3 1.3 1.3
0 0.00

Followers Influence Score

 35.0% 1.40

1.25
31.2%

30.0% 1.20

25.0% 1.00

Affinity COmparing Percent on Twitter

Percent on Audience Interest
20.0% 0.80

Audience’s 10 16.8%

Top Interests
15.0% 0.60
13.7%

11.0%
10.0% 9.1% 9.0% 0.40
8.8%
8.1% 7.8% 7.6%

5.0% 0.20

0.0% 0.00
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