MAC

Cosmetics
By: Carlyn, Heidi, Jen and Kerry
@maccosmetics

Dates: 10/20 - 11/11

Retweets: 0

Replies: 379

Original tweets: 21

Media links: 19
Network Visualization

- 4 clusters
- Networks are fairly
close together
- Blue and orange
networks very closely
linked
 Actors: 35
#maccosmetics
Link Density

Links: 184

Density: .164
Relatively sparse network- closer to 1, the denser the network
Modularity Class
Modularity: .454

Modularity
All : .454
clusters are very salient. Hashtags are heavily used together/ related to each other.

- Nodes are somewhat

connected
- Similar percentages means the
hashtags are salient
Top 10 Degree

- #maccosmetics is the highest degree in that

everyone is mentioning since it the product they
use
- #lisa is also a high degree as everyone is excited
about the new global ambassador
Top 10 Eigenvector Centrality
Lalisa Manobal (Lisa) announced as global brand ambassador
on Oct. 18

-Blackpink is a South Korean girl group

-Lisa as a Global Ambassador could increase reach new

audiences globally for Mac Cosmetics
Keywords
Social Media Strategies
“Original” MUA brand
-Showcase a lot of creative/
Dramatic looks on IG
-can be intimidating
-reach different audience
Social Media Strategies
-A lot of comments are just emojis

-Encourage more useful engagement with questions

-Holiday makeup look contest using Mac products

Thank you!