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Riset dan Statistik

Terapan
Pertemuan 3
The Roots of Qualitative Research

Qualitative
Research

Economics

Psychology
Sociology
Semiotics

Anthropology

Communication
Distinction between
Qualitative & Quantitative

Theory Theory
Building Testing
Focus of Research
Qualitative
• Understanding
• Interpretation

Quantitative
• Description
• Explanation
Researcher Involvement
Qualitative
• High
• Participation-based

Quantitative
• Limited
• Controlled
Research Design
Qualitative
• Longitudinal
• Multi-method

Quantitative
• Cross-sectional or
longitudinal
• Single method
Sample Design and Size
Qualitative
• Non-probability
• Purposive
• Small sample

Quantitative
• Probability
• Large sample
Data Type and Preparation
Qualitative
• Verbal or pictorial
• Reduced to verbal codes

Quantitative
• Verbal descriptions
• Reduced to numeric
codes

7-8
Turnaround
Qualitative
• Shorter turnaround possible
• Insight development
ongoing

Quantitative
• May be time-consuming
• Insight development follows
data entry
Data Analysis
Qualitative
• Nonquantitative; human
• Judgment mixed with fact
• Emphasis on themes

Quantitative
• Computerized analysis
• Facts distinguished
• Emphasis on counts
Pretasking Activities
Use
Use product
product in
in home
home

Bring
Bring visual
visual stimuli
stimuli

Create
Create collage
collage

Keep
Keep diaries
diaries

Draw
Draw pictures
pictures

Construct
Construct aa story
story
7-11
Formulating the
Qualitative
Research Question
Choosing a Qualitative Method

Project’s
purpose

Researcher
Researcher Schedule
Schedule
characteristics
characteristics
Factors
Factors
Types
Types of
of
participants Budget
participants

Topics
NonProbability Sampling

Purposive Snowball Convenience


Sampling Sampling Sampling
Qualitative Sampling

General sampling rule:


You should keep conducting
interviews until no new insights are
gained.
Triangulation:
Merging Qualitative and Quantitative

Ongoing qualitative
Conduct studies
with multiple waves
simultaneously
of quantitative

Perform series:
Quantitative
Qualitative,
precedes
Quantitative,
Qualitative
Qualitative
Tugas Diskusi
Pilih salah satu dari artikel berikut ini dan diskusikan
dalam kelompok pertanyaan-pertanyaan yang ada di
slides berikut:
• Neale, N. R., Butterfield, K. D., Goodstein, J., & Tripp,
T. M. (2020). Managers’ restorative versus punitive
responses to employee wrongdoing: A qualitative
investigation. Journal of Business Ethics. (NBD20)
• Kaczynski, D., Salmona, M., and Smith, T. (2013)
“Qualitative research in finance.” Australian Journal
of Management, 39(1), 127-135. (KSS14)
Bahan Diskusi: NBD20
• Apa permasalahan manajerial dan
pertanyaan penelitian yang ingin dijawab? 
• Bagaimana cara artikel tersebut menjawab
pertanyaan penelitian tersebut?
• Apa kesimpulan yang anda peroleh setelah
membaca artikel jurnal tersebut?
Bahan Diskusi: KSS14
• Apakah kelebihan dan kelemahan penggunaan
metode kualitatif dibandingkan dengan metode
kuantitatif?
• Sejauh mana penggunaan metode kualitatif dalam
riset di bidang manajemen? Apakah penggunaan
metode ini dapat lebih dioptimalkan?
• Bagaimana bidang keuangan dapat diuntungkan
dengan penggunaan metode kualitatif?

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