Business Plan

https://docs.google.com/presentation/d/1fXpl
s0MZPhTIihe8cYQjO9tm-b7sRPrgs5ziH6BH
06E/edit#slide=id.p
What is a Business Plan?
A Business plan is a written statement
that describes and analyzes your
business and gives detailed projections
about its future. It also covers the
financial aspects of starting or
expanding your business - how much
money you need and how you’ll pay it
back.
Importance of Business Plan (Why, What & How)
Know your Business first

clarifying the purpose and

direction of your business is
most important than anything
else.
Why you need a Business Plan?

Clarify Direction

The primary purpose of a business plan is

to define what the business is or what it

intends to be overtime.
Develop Vision

Business evolve and adapt overtime, having

vision for the future is important for business

growth. Vision should adjust with changing times.

“ If you are working on something exciting that you

Really care about, you don’t have to be pushed. The

Vision pulls you.” STEVE JOBS

 Attract Funding

A comprehensive business plan shows

whether or not a business has the potential

to make a profit
Building Team

To build your core team, share your business plan

with important candidates to help convince them of

the potential for the business .

Manage Company

Establish strategy and allocate resources

according to strategy priority.

What should include in Business Plan?
1. Executive summary
2. Company overview
3. Management team
4. Product or Service description
5. Market Overview
6. Marketing Strategy
7. Financial Information
8. Implementation
9. Control and Measurements
10. Plan for scaling
11. Appendix
1. Executive Summary

a. One sentence elevator pitch f. Team

b. Problem you are solving g. Financial summary

c. Solution you are offering h.Funding requirement

d. Target Market i. Traction

e. Competition j. Milestone
 Company Overview

a. A. Vision & Mission

b. B. Legal Structure and ownership

c. C. Company history

d. D. Location
Marketing Strategy

a. Positioning
b. Pricing
c. Promotion
d. Distribution
e. Strategic Alliances
Financial Information

a. Sales Forecast
b. HR Expenditure
c. Cash Flow Statement
d. Use of Fund
e. Balance Sheet
f. Profit and Loss Statement
g. Exit Plan
A few must follow rules for writing a Business Plan

Keep it short & simple , Know your Audience , Don’t be intimidated