Corporate Social

Responsibility
Workshop
Overview
POINTS FOR DISCUSSION
01 Statement of the Problem

02 What is Human Centered Design?

03 HCD in the real world

04 Statistics

05 Benefits

HUMAN CENTERED DESIGN

What is CSR?
CSR
Corporate Social Responsibility is a management
concept whereby companies integrate social and
environmental concerns in their business operations
and interactions with their stakeholders.
User-centered design means
working with your users.
Company Background

The LEGO Group was founded in 1932 by Ole Kirk

Kristiansen. The company has passed from father to son
and is now owned by Kjeld Kirk Kristiansen, a grandchild
of the founder.

The LEGO Group uses innovative marketing research-lots

and lots of it-to dig out fresh customer insights, then uses
the insights to create irresistible play experiences for
children around the world. LEGO is now the world's
number-one toy maker.

The name ‘LEGO’ is an abbreviation of the two Danish

words “leg godt”, meaning “play well”. It’s their name
and their ideal.
Embracing Corporate
Social Responsibility
The LEGO Foundation has adopted several
policies in relation to Corporate Social
Responsibility especially human rights, children’s
rights, employees’ safety, anti bribery and corruption
and principles for avoiding conflicts of interests.
Their policies refer to international standards and
agreements and they are committed to the UN
Sustainable Development Goals (SDGs).
Quality Education
Ensure inclusive and quality education for all and promote
lifelong learning.
We advocate for the transformative power of
Learning through Play to be adopted in education and
early childhood development. With our funding we
stimulate Learning through Play in partnerships and
support education and projects around the world.
Partnerships
Revitalise the global partnerships for sustainable
development.
We work with strong and inspiring partners to
make the greatest positive impact for children’s
development and the global community. Our
valued partnerships provide a mutual source of
constant guidance, expertise and inspiration.
 50%
PROJECTS ABANDONED

HUMAN CENTERED DESIGN

 Arbitrary Designs Design with Users in
Mind
Presentations are communication tools that can be Presentations are communication tools that can be
used as demonstrations, lectures, speeches, used as demonstrations, lectures, speeches,
reports, and more. reports, and more.

HUMAN CENTERED DESIGN

Designers should
always keep their
users in mind.

HUMAN CENTERED DESIGN

Presentations are
communication tools that can
be used as demonstrations,
lectures, speeches, reports,
and more.

Most of the time, they’re

presented before an audience.
They have a variety of
purposes, making them
powerful tools for convincing
and teaching.
Human Centered Design
LET'S MAKE IT WORK
Broaden Your
Perspective.
ASK QUESTIONS.
Presentations are communication tools that can be used as demonstrations, lectures,
speeches, reports, and more.

RESEARCH.
Presentations are communication tools that can be used as demonstrations, lectures,
speeches, reports, and more.

PRETEND TO BE SOMEONE ELSE.

Presentations are communication tools that can be used as demonstrations, lectures,
speeches, reports, and more.
Studying the Digilib
App
WHAT THE APP DID. WHAT CUSTOMERS
WERE DOING.
Presentations are communication tools that can be used as Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more. demonstrations, lectures, speeches, reports, and more.

Most of the time, they’re presented before an audience. Most of the time, they’re presented before an audience.
They have a variety of purposes, making them powerful They have a variety of purposes, making them powerful
tools for convincing and teaching. tools for convincing and teaching.

HUMAN CENTERED DESIGN

Ask the Right Questions
Who will use the
product?
They have a variety of
purposes, making them
powerful tools for convincing
and teaching.
What will they use it
for?
They have a variety of
purposes, making them
powerful tools for convincing
and teaching.
How will
they use it?
They have a variety of
purposes, making them
powerful tools for convincing
and teaching.
Does it solve their
problem?
They have a variety of
purposes, making them
powerful tools for
convincing and teaching.
 Making things happen

I N S P I R AT I O N I D E AT I O N I M P L E M E N TAT I O N
Presentations are communication tools Presentations are communication tools Presentations are communication tools
that can be used as demonstrations, that can be used as demonstrations, that can be used as demonstrations,
lectures, speeches, reports, and more. lectures, speeches, reports, and more. lectures, speeches, reports, and more.
 01
Increase productivity

Important
02
Improve user experience

Points
03
Make it simpler

HUMAN CENTERED DESIGN

 FOCUS ON THE USER'S PROBLEMS
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.

Making it CREATE PROTOTYPES

Presentations are communication tools that can be used as

Better
demonstrations, lectures, speeches, reports, and more.

GATHER USER FEEDBACK

Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.

HUMAN CENTERED DESIGN

7 out of 10 9 out of 10
DESIGNERS THINK DESIGNERS THINK
TRADITIONALLY USABILITY

HUMAN CENTERED DESIGN

 Anti-Corruption

Corruption raises serious moral, economic and political concerns, damages trust, undermines good governance, hinders development and distorts competition. To
combat corruption, most countries where the LEGO Foundation is operating have enacted anti-bribery and corruption laws and regulations. Yet LEGO is operating
in countries and cultures where corruption and bribery on all levels is not uncommon and, in some cases, even socially accepted.

The LEGO Foundation has adopted an Anti-Bribery and Corruption Policy as means to this goal.
The policy applies to all employees of the Foundation including subsidiaries, representative offices and third parties acting on behalf of the Foundation, regardless
of the country or jurisdiction where they are based. The policy provides information and guidance on how to recognize and deal with bribery and corruption issues,
and sets out responsibilities in observing and upholding the Foundation's position on bribery and corruption.
LEGO’s Recent Reports
On Anti-Corruption
2019
As of 2019 LEGO has not encountered any issues in relation to bribery and corruption
and this is largely due to their thorough vetting process and deem this process
successful.

2020
They have no serious incidents in relation to bribery and corruption in 2020. LEGO
continuously monitors and evaluates the sufficiency of their policies, audits and other
measures taken.
40

30 Human Centric
20
Design Through the
10
Years
To create a stunning presentation, it's best to simplify
your thoughts. Start with an outline of topics and
identify highlights.
0
Item 1 Item 2 Item 3 Item 4 Item 5

HUMAN CENTERED DESIGN

Presenters

Presenter 01 Presenter 02 Presenter 03

HUMAN CENTERED DESIGN

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HUMAN CENTERED DESIGN

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HUMAN CENTERED DESIGN