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  • Lead Magnet Fundamentals

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    The document introduces Joseph Abara's workshop on using lead magnets to generate client leads. The workshop will cover: 1) The fundamentals and goals of lead magnets, which are to generate credibility, attract interested prospects, and bring a flood of leads. 2) The purpose and top goals of lead magnets, which are to get attention, initiate reciprocity, generate a prospect list, and build authority. 3) How to structure an effective lead magnet using the SAGE model - make it short, actionable, get prospects closer to their goals, and easy for beginners.

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    The document introduces Joseph Abara's workshop on using lead magnets to generate client leads. The workshop will cover: 1) The fundamentals and goals of lead magnets, which are to generate credibility, attract interested prospects, and bring a flood of leads. 2) The purpose and top goals of lead magnets, which are to get attention, initiate reciprocity, generate a prospect list, and build authority. 3) How to structure an effective lead magnet using the SAGE model - make it short, actionable, get prospects closer to their goals, and easy for beginners.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    25 views27 pages

    Lead Magnet Fundamentals

    Uploaded by

    lifedesignre
    The document introduces Joseph Abara's workshop on using lead magnets to generate client leads. The workshop will cover: 1) The fundamentals and goals of lead magnets, which are to generate credibility, attract interested prospects, and bring a flood of leads. 2) The purpose and top goals of lead magnets, which are to get attention, initiate reciprocity, generate a prospect list, and build authority. 3) How to structure an effective lead magnet using the SAGE model - make it short, actionable, get prospects closer to their goals, and easy for beginners.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 27

    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!

    MAGNET
    MAKEOVER
    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    LEAD MAGNET FUNDAMENTALS

    Provide you with relevant information that you


    must have if you want to generate instant
    Credibility, Celebrity & Trust that leads to
    constant Deal flow

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    GOALS

    Gets You Noticed

    Manufactures Credibility

    Brings You a Flood of Leads

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!

    THE

    Key Facts

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    Why the Lead Magnet?
    First Attract Interested Prospects
    People buy based on trust
    From people they know, like and trust.
    Challenge is online marketing is based on cold
    prospecting, to people who don’t know like or
    trust you.
    You will need to find a way to manufacture it

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    Why the Lead Magnet?
    To turn cold prospects into lovers and buyers.
    It also helps attract people who fit your ideal client
    It helps you generate goodwill
    You build better bond with your prospects
    You Become a contributor
    Not someone who is constantly trying to take

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!

    WHAT’S THE

    Purpose

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    The 4 Top goals of the Lead Magnet
    To Get You Heard
    Initiate The Law of Reciprocity
    Generate A List of Prospects
    Build Authority.

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!

    WHAT’S THE

    Magnet Structure

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    Insight NOT Information

    SHORT: 4-7 Minutes

    Highly Actionable - Applicable immediately

    Get them closer to Their Goal

    Easy Enough for a Newbie

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    THE SAGE MODEL

    S A

    G E
    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    Check-Point
    What’s the Problem I can solve in my market

    What Lead Magnet can help my ideal clients


    get closer to their goal

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!

    WHAT’S IT

    DOES FOR THEM

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    WHAT IT DOES
    EDUCATES – Earn Authority. Don’t Claim it.

    ENGAGES – Build Followership

    INPSIRE – Inspire Action. Eliminate Self


    Doubts

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    THE SAGE MODEL

    Educate

    Triangle
    Of Trust

    Engage Inspire

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!

    WHAT’S FORMAT

    DOES IT TAKE

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    WHAT IT DOES

    TEMPLATES

    CHEAT
    SHEETS

    BLUEPRINTS

    SURVEYS
    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    WHAT IT DOES

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    WHAT IT DOES

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    WHAT IT DOES

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!

    WHAT’S IT

    DOES FOR THEM

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    High Desire

    Hard Easy

    Low Desire
    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!

    THE MAGNET FRAME

    Frame Work

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    THE FRAME WORK

    INTRO – Who You Are, What you Do.


    This Template will help you X, so you can
    Y.

    CONTENT – Your Top Secrets, Secret


    Methods, Insights. The Meat.

    CTA – Call to Action. Call, Video,


    Joseph Abara Webinar. Book a Strategy Session? Etc
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    THE FRAME WORK

    Intro/
    Setup CTA
    Consistency

    Like Authority/
    Engagement

    Content
    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!


    EXAMPLES

    NETWORKER – Ideas
    TRADER – Ideas
    BOUTIQUE – Ideas
    ELECTRICIAN – Ideas
    INTERIOR DÉCOR –
    Ideas
    CARPENTER – Ideas
    CAR STAND – Ideas
    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com
    INSTALEAD GENERATION SYSTEM

    Welcome To The Workshop!

    Let’s Look at the Details

    Joseph Abara
    Digital Marketing Consultant
    www.LOCALCLIENTATTRACTION.com

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