WELCOME TO GFMA

3063 Dr Narentheren Kaliappen

117 SoIS Building

CROSS CULTURAL 0164051599

narentheren@uum.edu.my
MANAGEMENT
COURSE SYNOPSIS
This course is designed to provide the basic knowledge of cross-
cultural management for future international and global
managers and business negotiators. It also serves as a practical
overview of the cross-cultural management challenges and
issues, which students must understand in order to manage
employees in multinational firms. Emphasis will be given on
developing basic soft skills as well as intercultural and cross-
cultural competencies to deal with colleagues, business partners
and customers from different cultures.
COURSE OBJECTIVES
Upon completion of the course, students are expected to
1.Acquire strong understanding, knowledge, and skills in cross-cultural
management.
2.Learn relevant theories underpinning cross-cultural management.
3.Explain global issues and challenges in multinational corporations
when working with people of different cultural backgrounds.
4.Explain the impact of culture on management styles, communication
styles, decision making styles and negotiations styles.
COURSE OUTLINE
1.0 Introduction-- Culture and International Business
• What is ‘culture’?
• Facets of culture
• Levels of culture
COURSE OUTLINE
2.0 Cultural dimensions and dilemmas
• Value orientations and dimensions
• Cultural related models
- Geert Hofstede
- Fons Trompenaars
- Hampden-Turner
COURSE OUTLINE
3.0 Coping with Culture Shock
• Understanding the nature of culture shock
• Minimizing culture shock
• Explaining the model of culture shock and cultural
competencies
• Developing cross-cultural competencies through
training
COURSE OUTLINE
4.0 Culture and Leadership
• Different conceptions of leadership
• GLOBE Studies (House et al., 2004)
• Leadership in international context
COURSE OUTLINE
5.0 Cultural change in organizations
• Organizational change as a cultural process
• Diversity management
COURSE OUTLINE
6.0 Culture and Marketing
• Marketing in a cross-cultural environment
• Advertising across cultures
COURSE OUTLINE
7.0 Intercultural communication and negotiation
• Barriers to effective communication
• Approaches to successful international negotiations
• Being culturally intelligent
COURSE OUTLINE
8.0 Working in international teams
• Group processes during international encounters
• Understanding and dealing with group conflicts
• Developing intercultural relationships
ASSESSMENT METHOD
Coursework: 60%
1. Quiz 1 (5%)
2. Quiz 2 (5%)
3. Mid term text (20%)
4. Group Assignment (20%)
5. Individual presentation (10%)
Examination: 40%
1. Final exam (40%)
TEACHING METHOD
1. Student centered
2. Class activities
3. Online activities
4. Lecture
MAIN REFERENCES
Browaeys, M. & Price, R. (2015). Understanding cross cultural management (3rd ed.).
Essex: Pearson Education Limited.

Ferraro, G. P. & Briody, E.K. (2013). The cultural dimension of global business (7th ed.).
Pearson International Edition.
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