Waves 2010

Cultural Festival of BITS – Pilani, KK Birla Goa Campus

Marketing Presentation for xyz

This presentation is to be viewed on 16:10 Widescreen Monitor

 About our Campus

• Commissioned in 2004
• Sister campus of Bits, Pilani –
Pilani Campus
• Spread over 188 acres with 2400
students and 300 staff
• Largest auditorium in India with a
capacity of 2200
 Waves Winter 2009
When was it?

●
6th – 8th November 2009

Budget

●
20 Lakh Rupees

Footfall

●
20,000 people from 120 colleges across Goa, Maharashtra, Karnataka, Delhi, Punjab and Rajasthan

Invitations

●
Over 800 colleges reaching out to 20,00,000 college students

Featured Events
●
Vidya Balan judged the Fashion Parade. She graced the occasion as the ambassador for Nanhi Kali – the Social Cause adopted by Waves
●
ibibo Sea Rock: One of the Country’s biggest Semi-Pro Rock Band competitions
●
Workshops by Bollywood Guru Kishore Namit Kapoor, Nach Baliye winner Deepak Singh
●
Workshops on Blogging, Hypnotism, 3-D photography, Film Making
Waves Winter 2009

KK
DJ Suketu

Parikrama
 Waves 2010 - ‘Viva La Vida’
When is it?
●
14th – 16th October 2010
Estimated Budget
●
25 Lakh Rupees
Estimated Footfall
●
25,000 people from 120 colleges across Goa, Maharashtra, Karnataka, Delhi, Punjab and Rajasthan

Invitations
●
Invitations sent out to over 900 colleges reaching to 22,50,000 students

Featured Events
●
Possible Performances by Shanker Ehsaan Loy, Shaan, Russel Peters
●
DJ Night by DJ Akeel, DJ Akbar Sami
●
Coverage by MTV (in talks)
●
La Tomatina Tomato Fight (i.e. Spanish Tomato Fight)
Waves 2010 - ‘Viva La Vida’
Prospective
Performers

Shaan
DJ Aqueel

Shankar Ehsaan Loy

 Brand Visibility - Venues
• Advertisements on Projection Screens
• Standees placed in front of the staging area (6ft by 3ft)
• Vertical Dropdown banners flanking main stage (24ft by 8ft)
• Large sized standees on the left and right wing of the stage (10ft by 8ft)
• Promotional soundtrack played regularly
• Sponsor - customized informal events conducted to involve crowd and give
goodies

Special
Lecture Audit Outdoo
Nites
Theatres orium r Stage
4 t heatr es ea ch with a capacity of 40 0
Ca pa city of 2,20 0
24 b y18 f o ot Pr oject or Scr een
Capacity o f 7 ,50 0
Stage
2 3 by 23 fo o t bac kdr op wit h excl us ive branding spa ce fo r Nit eS ponso r
 Brand Visibility – Activity Zones
• Zones can be named after, branded, given a theme exclusively
• Advertisements on Projection Screens and LCD Screens
• Banners and Standees at all prominent locations
• 8 by 8 foot Sponsor Kiosks
• Product Display Pavillions
• Sponsor - customized informal events conducted to involve crowd and give goodies

Registration Area Shamiyana Adventure Zone Food Court

• Centrally located • Fun Games Stalls • Paintball, • Adjacent to
• Visited by every • Location for Rappelling, Wall Outdoor Stage
single visitor Informal Events Climbing, Tyrolean • Branding on Menu
• Adequate space for • Standing crowd of Traverse and more pamphlets,
branding 1000 – 1200 people Umbrellas, Tables,
Coupons, etc
Outdoor Stage Food Court Registration Area

Auditorium Special Nights Stage Lecture Theatre

Who are we reaching out to?
Youth Corporate and Artists
Posters sent to over 900 colleges reaching out to
Invites sent to artists and trainers
22,50,000 students

Event Brochures sent to 900 colleges Over 1,000 corporate invites to be sent

Presence on the official website of the festival – Over 1,500 Marketing Brochures and
www.bits-waves.org Presentations sent to promote Waves

Media Publicity: Print, TV, Online, Hang Out

Lookback Brochures sent to 800 companies
Spots, Mobile SMSes

Brochures of our Sponsors and Media

Distribution of publicity material through Stalls
Partners sent with packages
Publicity material and contact information
Advertisement on screens and regular compere
handed over to corporate professionals in
mentions
campus
 Ad in SPOT Magazine

Article in Navhind Times

Pamphlets distributed in CCD
 Registration
Area

Waves Summer 2009 Official Website

Outdoor
Stage

Auditorium

Lookback Brochure
News Flash
• Professional Night Potential Performers:
▫ Shankar Ehsaan Loy
▫ Shaan
▫ DJ Aqeel, DJ Akbar Sami

• Blood Donation Camp to be Organized by Panjim Rotary Club in collaboration with Red
Cross Society

• Natyanjali - Group Dance event with an opening performance by Shiamak Dawar’s troupe

• A Professional adventure zone which will have Paintball , rappelling, wall climbing, river
crossing etc.
Our previous Sponsors
Contact Us

Waves Coordinator

●
Saagar Gadhok
●
Mobile: +91 9871347749
●
Email: saagar.gadhok@gmail.com

Manager

●
Rounak Jain
●
Mobile: +91 9637423626
●
Email: rounak@bits-dosm.org

*Content in this presentation is tentative and subject to change