Welcome To Our Presentation

Business Plan on Introducing New

Business at Benarashi Palli (Mirpur,
Dhaka)
 “ECCENTRIC”

 Ahamad Ullah 1330246

 Nuruzzaman Akand 1330357

 Mir Yasin Arafat 1331002
 Isteak Ahmed 1330240
Vision and Mission statement

 Vision: We want to be the market leader in the

sharee industry within the next 15 years by
diversifying the products.
 Mission: we need to satisfy our customer want,
demand and need through eye-catching quality
product and service by using skillful employees and
implementing new technology, that will make the
customer satisfaction in each and every occasion.
Business and industry profile

Goal

Objective
Continue…

 Industry profile
 Background and significant trends
 Significant trends
 Growth
 Success factor
 Outlook for the future
 Business strategy

 Desired image
 Slogan
 Physical plant
 Event and sponsor
 Positioning
 Efficient worker  Shortage of worker
 Needs low investment  Difficult to collect account
Strength receivable.
Weakness
 Bank Loan.
 Fluctuation in the rent of
 Less market competitor retail shop.
 Self monitoring  Seasonal Business.
 Expensive product.
 Time consuming
production procedure.
 Using of old technology.
 Lack of innovation

SWOT Analysis
 Opportunity of export.  Government policy.

 Expansion of the market.  Effect of western culture.

Opportunity Threat
 Bargaining power of the
 Space for the industry.
supplier.
 Government policy.  Lack of upcoming worker.
 Media Coverage.  Expensive raw materials.
 New technology  Inconvenient Transportation
system.
 Cost of land.
 Unavailability of machine.

SWOT Analysis
Product and service

 Patent and trademark protection

 Production process
 Future product and service
Marketing strategy

 Target Market
 Geographic Segmentation: Our aim is only to do our
activity in Dhaka city.
 Demographic segmentation: We will consider gender, age
and income level while segmenting the market.
 NICHE Marketing(Concentrated Marketing System)
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 Market size and trend
Will not be so large.
Have to be aware of these things:
 Demand for product or service - is it growing or shrinking?
 What are the current general economic and market trends?
 How customer requirements and buying behavior could
change in the future?
 How competitors are changing - what are their plans?
 What do competitors offer and what prices do they charge?
 How do our competitors advertise and promote themselves?
Continue…..
• Advertisement
 Print Media.
 Satellite TV channels.
 Introducing website.
 Opening a group in social networking system.
 Participating in different trade show, fair.
 Organizing and sponsoring different event.
 Maintaining good relationship with the customers.

Pricing
 Market Skimming.
 Cost Based pricing.
 Multiple Unit Pricing.
 Continue…..
 Distribution Channel
Direct Distribution
Producer

Consumer

Exclusive distribution
Producer

Producer Producer
LOCATION

 We have chosen Mirpur Benaroshi Polli in

Dhaka.
The reasons behind choosing this option is
given below
 It is known place to all.
 Organized and well established place for this industry.
 Many raw material supplying businesses are concentrated
here
Competitor Analysis

 Existing competitor
200 store of Benarashi palli.
 Potential competitor
Big company in Bangladesh
Indian company and Western culture
TEAM MANAGEMENT

 Number of employee
 Selection process
Family background
Job experience
Characteristic of employee
Skill of the employee
 Salary and incentives
 Punishment
Plan of operation

 Forms of ownership chosen

Partnership form of business
Reasons:
 Easy and inexpensive to establish
 complement one another
 broaden the pool of capital available to a business
 Limited government regulation
 also very flexible
 also avoids the “double taxation” problem
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 Organizational chart
Board of Director

Managing Director

Manager

Employee
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 Compensation and benefit package

Salary
 Incentives
FINANCIAL ANALYSIS

 Start up cost
Machines & Equipment 600,000
Decoration 500,000
Advance For The Store 150,000
Inventory 200,000
license 20,000
others 10,000
total start up cost BDT 1,480,000
 Capital
5 partners
per share :300000
So total capital: 5*300000=1,500,000
Continue….

 Cost Analysis:
 Fixed cost:
 Store rent BDT 40,000
 salary BDT 35,000
 service charge BDT 8,000
 total fixed cost per month BDT 83,000
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Variable Cost:
Raw materials BDT 3,000
Wages BDT 1,000
Total BDT 4,000
CONCLUSION
THANK YOU