BUSINESS

INTELLIGENCE

0
Overview

 Definition
 Importance of Business Intelligence
 Characteristics of Business Intelligence
 Key Stages
 How Business Intelligence help company to
analysis prevailing market conditions
 6 key features of Business Intelligence
What is Business Intelligence?

Business intelligence (BI) leverages software and services to transform

data into actionable insights that inform an organization’s strategic and
tactical business decisions. BI tools access and analyze data sets and
present analytical findings in reports, summaries, dashboards, graphs,
charts and maps to provide users with detailed intelligence about the
state of the business.
Why BI is important?
Characteristics of BI

 Single point of access to information

 Timely answers to business solutions
 Using BI in all departments of organization
 Maintain quality and consistency
 Manage interdependencies
 Align with strategy
Key Stages of BI

 Data Sourcing
 Data Analysis
 Situation Awareness
 Risk Analysis
 Decision Support
BI help companies analyze:

 Changing trends in market

 Changes in customer behavior and spending
pattern
 Customer preferences
 Company capabilities
 Market conditions
6 Key Features of BI

 Executive dashboards
 Location Intelligence
 “What if” analysis
  Interactive reports
 Meta data layer
 Ranking reports
 Executive dashboards

Personalized Dashboards deliver relevant, easily understood real-

time data to business leaders, enabling faster and better decision-
making whilst lowering response times to internal and external events.

  Location Intelligence

Location Intelligence is the ability to map and visualize data in

geographical formats.

  “What if” analysis

“What if” analysis allows businesses to assess the potential effects

of critical business decision before they’re actually made. This helps
management undertake accurate strategic planning.
 Interactive reports

Interactive reports help users convert data into knowledge. They

allow users to better understand the analysis within reports, and the
underlying data those reports are based on, to support better decision-
making.

 Meta data layer

A metadata layer makes reporting easy and eliminates the need for

coding and SQL, allowing users and report writers to see and access
information in simple business language.

 Ranking reports

Ranking reports let us view the best and worst performing aspects of
our business. For example, we can create a report that ranks our 10
best selling products, regions or sales people.
THANK YOU