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    Honing Problem Solving Skills: Through Immersive Experiences

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    Selena Chavez
    This document outlines an experiential learning project for students. It discusses using problem-based learning, partner projects, and industry mentors to develop problem solving skills. As an example, it describes a project where students conducted market research and customer surveys to develop recommendations for a fictitious clothing brand called "Perfectly Buttoned" targeting women over 50. The students analyzed the results to determine the ideal target market, pricing, and brand name. They gained experience working through challenges while learning real-world business and marketing strategy skills.

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    Honing Problem Solving Skills: Through Immersive Experiences

    Uploaded by

    Selena Chavez
    88 views19 pages
    This document outlines an experiential learning project for students. It discusses using problem-based learning, partner projects, and industry mentors to develop problem solving skills. As an example, it describes a project where students conducted market research and customer surveys to develop recommendations for a fictitious clothing brand called "Perfectly Buttoned" targeting women over 50. The students analyzed the results to determine the ideal target market, pricing, and brand name. They gained experience working through challenges while learning real-world business and marketing strategy skills.

    Original Description:

    I presented this to CSU Channel Islands Donors

    Original Title

    President's Circle

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    This document outlines an experiential learning project for students. It discusses using problem-based learning, partner projects, and industry mentors to develop problem solving skills. As an example, it describes a project where students conducted market research and customer surveys to develop recommendations for a fictitious clothing brand called "Perfectly Buttoned" targeting women over 50. The students analyzed the results to determine the ideal target market, pricing, and brand name. They gained experience working through challenges while learning real-world business and marketing strategy skills.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    88 views19 pages

    Honing Problem Solving Skills: Through Immersive Experiences

    Uploaded by

    Selena Chavez
    This document outlines an experiential learning project for students. It discusses using problem-based learning, partner projects, and industry mentors to develop problem solving skills. As an example, it describes a project where students conducted market research and customer surveys to develop recommendations for a fictitious clothing brand called "Perfectly Buttoned" targeting women over 50. The students analyzed the results to determine the ideal target market, pricing, and brand name. They gained experience working through challenges while learning real-world business and marketing strategy skills.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 19

    Honing Problem Solving Skills

    THROUGH IMMERSIVE
    EXPERIENCES

    Ekin Pehlivan, PhD, MBA


    Selena Chavez
    Tracie Schneider
    AGENDA

    Overview The “Why” The “What” The “How” Conclusion


    Overview The “Why” The “What” The “How” Conclusion

    Partner Projects
    with in
    Marketing Strategy
    International Marketing
    Brand Management
    Overview The “Why” The “What” The “How” Conclusion

    Academic Mentors
    Embedded Multiliteracy Tutors from the Writing & Multiliteracy Center

    Entrepreneurship & Small Business Institute

    Industry Mentors
    Overview The “Why” The “What” The “How” Conclusion

    Problem
    Based
    Learning
    Overview The “Why” The “What” The “How” Conclusion

    Problem
    Based
    Learning
    Overview The “Why” The “What” The “How” Conclusion

    Real world challenges

    Hands-on activities
    Integration of subjects/partners

    Self-directed teamwork
    Overview The “Why” The “What” The “How” Conclusion

    Self-Directed
    Teamwork
    Overview The “Why” The “What” The “How” Conclusion

    Perfectly Buttoned
    Janet Rizzoli

    Problem:
    ○ Target market
    ○ Pricing strategy
    ○ Brand name
    Overview The “Why” The “What” The “How” Conclusion

    In Class Workshops
    Functional Emotional/
    psychological

    Economical Self-expressive/
    social
    Overview The “Why” The “What” The “How” Conclusion

    Survey Implementation
    ● Online survey utilizing Google Forms
    ● Open for one week
    ● Questions
    ○ 6 Demographic Questions
    ○ 3 Shopping Questions
    ○ 6 Need Based Questions
    ○ 4 Brand Name Questions
    ● 58 Responses
    Overview The “Why” The “What” The “How” Conclusion

    Results - Demographics
    Overview The “Why” The “What” The “How” Conclusion

    Results - Target Market


    Overview The “Why” The “What” The “How” Conclusion

    Results - Customer Needs


    ● Fit Issues - Buttons Gaping, Limited
    Movement, Length Issues
    ● Current Solutions - Alterations, Tape, Larger
    Sizes
    ● Willingness to Pay - Ranged from $38 to $43
    Overview The “Why” The “What” The “How” Conclusion

    Results - Likert Matrix


    Overview The “Why” The “What” The “How” Conclusion

    Results - Brand Naming


    Overview The “Why” The “What” The “How” Conclusion

    Final Recommendations
    Target Market: Professional working women
    ages 50 to 65 with above average chest sizes who
    need to wear button-up blouses often
    Brand Name: Flawless Fit

    Price Point: Around $40


    Overview The “Why” The “What” The “How” Conclusion

    Experience
    Challenges
    Fun
    Informative
    ekin.pehlivan@csuci.edu
    selenachavez34@gmail.com
    tracieaschnieder@gmail.com

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