Professional Documents
Culture Documents
Costa Coffee Final
Costa Coffee Final
Costa Coffee Final
31 Hardik Naik
32 Kalpesh Navlakha
33 Gaurav Nayak
34 Disha Nikam
35 Shrikrishna Palekar
36 Prasad Pallewad
37 Saurabh Pandey
38 Manish Pawar
39 Shreya Poojary
40 Sneha Porwal
History of Costa Coffee
• Bruno and Sergio Costa set up their coffee roastery in
Lambeth, London in 1971, supplying local caterers and
coffee shops with their slow-roasted blend mocha Italia
• Costa has its own roastery and employs the only three
Italian Master Roasters in the UK. The blend served in
retail stores is known as "Mocha Italia" and contains six
parts arabica beans and one part robusta beans
Espresso Dopio A double espresso shot. For those who like it strong
Currently, has around 1175 stores in the U.K and another 440 in
Europe and Middle East
Age demographics :
0
2005 2006 2007 2008 2009
Source – Financial Chronicle – Jan 10,2010 , Quoted by Santhosh Unni – CEO, Costa Coffee
(India)
Segmentation
Demographic :
Psychographic:
High
Price
Low
Threat of
substitutes
The Future for Costa Coffee
• Source – Financial Chronicle – Jan 10,2010 , Quoted by Santhosh Unni – CEO, Costa Coffee (India)
Thank You