Bahasa Inggris

Bisnis
English for Business
EBMAN 1625
Week 11: Monday, 19 April 2021
Topics:
Market Research
Groups
Group 1:
AXL ALANSO LUBALU
ARI YANTO DERE
SALVA KEMALA PUTRI
INDAH PERMATA SUCI KELANA
ANASTASYA MARIA CLARA YUSUF LOMI
ROHI
MARIA P NOA
AURELIA YULIANTI NIKO
SHINTIA TANEO
Group 6:
CHRISTIN BELDIN TOBY
LIDIA NOVIANA FRANS
ANGELINA PENI LONEK
GRARDIANA CLAUDIA FEDHO
DEWI AKILA FANDIYA
VANESA MEIWAN LEOTALO
DEA BERNADETTE HERLITA BOIMAU
SONIA MARIA DELA STRADA NAHAK
Group 2:
JOHSUA SUHERMAN COSTA
SUSAN M MARGARETHA RADJA
YUNI HARTATI GULTOM
AGUSTINUS WILLYAM SIKU
ALEZZANDRO PIERO LANGKAMAU
IVON DEBORA SAUDALE
MARIA CLAUDIA BEKA KUTA
ELISABETH MARLEN
Group 7:
SANIA APRILIA NGGILY
MARIA YOSEVINA MUKU USU
THOMAS MIKAEL RINALDI
INDRIANI COURSIN DORMAN THOE
NUR SRIWI HARTATI
MARIA DESI DERATA IDU OE
BEATA LERTIK JANVES
IFANNY SUSANTI PASOLE
Group 3:
DESLY ANANDA PATOLA
RUTH ELISABETH RIHI
NURAWALIA SAPUTRI
MAGDALENA CHR. LOBANG TANG
GRAHA FIENCHIO DJORY FEOH
SHASAH HUSANI SYAHID
MARIA M GUNU WUTUN
MUSDALIFA
Group 8:
HENRY BONAVANTURA HOBAMATAN
MARIA CHRISTIANA FATICA TALAN
SARAH GRASIA BANGNGU
YOHANES FERDINANDUS MILI G.
JULHENDRI PELATA
MARIA SELVIANI MALLY
ELISABETH EMA KELEN
NOVITA FINIT
Group 4: Group 5:
SONIA EUNIKE LODO MARIA ELSANIA MANESANULU
ANGGEL NAYSILA PANDI RESI PAULINA CHRISTINA DUDE
EUNIKE WELHELMINA BOLANG FITRIANI HADIJAH
MELINDA TAEBENU BAYU IRZANDY ELIMANAFE
MARIA MAGDALENA OWA ANGRENI ROSIANI DJAMI HAU
VAUSTINA LANGKAMANG MIATI AFANTI BIANOME
FILEMONIA SEPA
DESRIANA NINO
BETSYEBA ARIYANI HAWU HABA MELANIA KRISANTA LEDHO
Group 9: Group 10:
MARTINUS O DE P NGASI RAJA JOHANES PAULUS BATOGODO
NI MADE RIDA REISPATI
TESSA MARINI ROHI KANNI
RIZKY JOSUA ELLO
KEZIA ARMELIA GELA NISNONI YOSEFINA FAMILIA PIDANG
MARTA C S LUO WALENG DESLIN EFRIDE MESSAKH
ADRIANUS SABHA IRENE E ROSALINDA LAKAPU
VELDY VALENTINO LUSI
MUHAMMAD OKI P PUTRA
Laode Fajrul Alim
Market Research

What is market research?

Market Research is the process of finding out
about the needs of customers, identifying the
products and services people want, and
learning how much they want to spend.
Market research is both a science and an art.
Reading
Reading (The article on slide 5)
Exercise 1 Exercise 2
Reading
Exercise 3: Read the article below then label the market research techniques Primary
(P) or Secondary (S)
Understanding the market
Companies need reliable, up-to-date information in order to plan and manage their
business. Market trends are changing all the time, so companies need to know what
counsumers are thinking and they need to know that fast. Their marketing information
comes from primary or secondary sources. In primary market research, companies collect
their information directly from customers. With secondary market research they use
information which already exists in printed form, on the internet, or in computer files.
o National newspapers: These carry business sections which can provide useful
information and news about market trends
o Observation: Trained observers watch and analyse consumers’ behaviour in various
locations.
o Trade Press: These journals provide information for a particular area of business
Reading
o Personal Interviews: These are face to face interviews conducted in the street, outside people
homes, or in the workplace. Interviewers usually use questionnaires. It is a popular but expensive
method.
o Online questionnaires: These are increasingly popular. Questionnaires are either emailed directly to
consumers or pop up on websites after customer purchases or enquiries
o Printed questionnaires: These are printed in magazines or distributed to homes through the mail.
This techniques is cheaper than telephoning.
o Online sources: These include specialist research sites and news sites. Some of these are expensive
and not all companies can afford them.
o Hall Tests: People are brought in from the street to test and discuss a product.
o Local newspapers: These contain information which maybe useful for local decision-making.
o Telephone interviews: This is a quick and relatively cheap technique interviews use questionnaires.
o Official reports: These may be published by international bodies such as the Europe Union and
national government departments.
o Company reports: These include your own company’s customer information and reports produced
by other businesses
Reading
Exercise 4
Listening
Exercise 5