Professional Documents
Culture Documents
Motivasi Kebutuhan
Motivasi Kebutuhan
Sengguruh Nilowardono
NEED and WANTS
KOGNITIF
TUJUAN
TEKANAN
MEMENUHI
BERKURANG
KEBUTUHAN
KEBUTUHAN
Innate Needs
Acquired Needs
Teori Kebutuhan
(ABRAHAM MASLOW)
SELF
ACTUALIZATION
ESTEEM NEEDS
SOCIAL NEEDS
SAFETY NEEDS
FISIOLOGIS NEEDS
Hierarchy of Needs
Self-Actualization
Self-Actualization
(Self-fulfillment)
(Self-fulfillment)
Ego
Ego Needs
Needs
(Prestige,
(Prestige,status,
status,self-respect)
self-respect)
Social
Social Needs
Needs
(Affection,
(Affection,friendship,
friendship,belonging)
belonging)
Safety
Safety and
and Security
Security Needs
Needs
(Protection,
(Protection,order,
order,stability)
stability)
Physiological
Physiological Needs
Needs
(Food,
(Food,water,
water,air,
air,shelter,
shelter,sex)
sex)
MOTIVASI
dan STRATEGI PEMASARAN
- Segmentasi
- Positioning