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  • Smart Plug: Simple, Secure, and Reliable

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    Erum Shahzadi
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    The document summarizes a smart plug product being developed by the company. The smart plug allows for remote access and control of electrical devices, works with various voice assistants, and provides features like scheduling, monitoring voltage and power consumption. It is more affordable and powerful than competitors like Amazon and Sonoff plugs. The company plans to launch the product, then expand its product line and engage users through a monitoring app. Funding is being sought to improve manufacturing and marketing, and join a larger business platform.

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    The document summarizes a smart plug product being developed by the company. The smart plug allows for remote access and control of electrical devices, works with various voice assistants, and provides features like scheduling, monitoring voltage and power consumption. It is more affordable and powerful than competitors like Amazon and Sonoff plugs. The company plans to launch the product, then expand its product line and engage users through a monitoring app. Funding is being sought to improve manufacturing and marketing, and join a larger business platform.

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    © All Rights Reserved
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    13 views16 pages

    Smart Plug: Simple, Secure, and Reliable

    Uploaded by

    Erum Shahzadi
    The document summarizes a smart plug product being developed by the company. The smart plug allows for remote access and control of electrical devices, works with various voice assistants, and provides features like scheduling, monitoring voltage and power consumption. It is more affordable and powerful than competitors like Amazon and Sonoff plugs. The company plans to launch the product, then expand its product line and engage users through a monitoring app. Funding is being sought to improve manufacturing and marketing, and join a larger business platform.

    Copyright:

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    of 16

    SMART PLUG

    Simple, Secure, and Reliable. Plug and Play solution for smart homes.
    WORLD IS
    CHANGIN
    G
    House in England in 1920.
    House in Pakistan in 2020.
    Our Solution
    Smart Plug - Demo
    Google Trend In Pakistan – Market Need

     
    Benefits

    Convenience Secure Economic Accessibility


    Competitor
    Competitor & Differentiation
    Amazon Smart Plug Sonoff Plug Smart Plug

    • Price: PKR 3,855 ($24.99) • Price: PKR 2800 • Price: PKR 2000
    • Power: 937 W • Power: 1000 W • Power: 1250 W
    • Works only with Alexa • Works with third party app evelink • Works only with our app, support
    • Operating Voltage: 125 V • Operating Voltage: 240 V for alexa, google assistant and third
    • Remote access: No • Remote access: Yes party apps will be added.
    • Amazon Customer Reviews: 4.5/5 • Amazon Customer Reviews: 3.5/5 • Operating Voltage: 110-260 V
    • Remote access: Yes
    • Customer Reviews: N/A
    • Time Scheduling, Current and
    Voltage Monitoring, Power
    Consumption, Voltage Fluctuation
    Control.
    Marketing & Awareness:

    • Direct Campaign of Home automation at Digital Media

    Online Sales:

    Go to Market
    • Through E- commerce channels and digital media sales

    Strategy
    Offline Sales:

    • Retail: Shelfing on large retail stores like Alfatah.


    • Corporates: Direct targeting offices, construction
    companies, and designers.

    Retention:

    • Engage in App appliance monitoring system Launch.


    • New products and add new features in Apps.
    Financials

    COST PER PLUG: PKR 370 SELLING PRICE PER PLUG: PROFIT ON 10,000 SALES:
    PKR 2000 PKR 16300000 (16.3 M)
    About IOT Industry Size

    31% 8.4+ 30+ 7.1+


    Growth Billion $ Billion Devices Trillion $
    till 2017 in 2017 By 2022 By 2022
    To Improve Marketing.

    Why We
    Need Streamline Manufacturing
    Processes .
    Incubation

    To be part of bigger business


    platform.
    Milestones

    JAN 2019 MAR 2019 MAY 2019 AUG 2019 DEC 2019
    Thoroughly Study the Develop First Develop First product
    Started the idea Study Market Need
    Competitor Design prototype after several iterations

    JAN FEB MAR …. MAY JUN ... AUG OCT DEC

    JAN-FEB 2020 MAR 2020 April 2020


    Deployment and Testing. Take Need Investors Launch Two more
    feedbacks from technical and /partner /mentor. Launch Products.
    industrial people. First product on Market
    Executive Leadership Team

    Haris Mansoor Muhammad Hussnain Riaz Muhammad Yasir Ali


    - PhD of Electrical Engineering from LUMS - Electrical Engineering from LUMS (Graduated 2019) - Bachelor of Computer Science from
    - Master & Bachelor from UET - Future Energy Information Networks School From University of Lahore (Graduated 2018)
    - Dean’s Honor list at LUMS Norway & Germany - President of Sports Society at UOL
    - Dean’s Honor list at LUMS
    - Chairman Graduate affairs LUMS
    - President LUMS G- Orientation
    - Ass. Director IEEE LUMS Chapter
    - Ass. Director LUMS Finance Society - FINTRA
    - Motivational Speaker at Kohenoor Tv Channel
    - Senior Student Council Member at LUMS
    - Member SpaceX Pakistan Hyperloop (USA)
    THANK YOU

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