Reefew

• Summarises every news in less than a minute read

• News aggregation + News summary
• Explore more content in less time
• Extractive & Abstractive summary approach
• Available on App Store & Google Play
 The Team
• Muhammad Awais Jafar (Co-Founder)

PHD Computer Science at University of Illinois, Chicago

Graduate RA at University of Illinois, Chicago
Data Analyst and Machine Learning Consultant
Former Development Engineer at SlashNext
Senior Web /App developer
Areas of Interest (Artificial Intelligence, ML)
 The Team
• Bilal Jafar (Co-Founder)

MBA (Finance), UET Lahore

Content Writer at Yahoo Finance
Market Analyst at Nasdaq.com
Founder - Pak Economy
Covering International Financial Markets
Areas of Interest (Content Writing, Editing)
 Problem Statement

“Digital News Industry is facing a tough challenge as readers are getting

tired of reading a 2000 word article for the information they can easily
get in few lines. People are spending less time on Single Publication”
 The Solution

• Reefew summarises every news in less than a minute read; it is a

combination of news aggregation and news summary. Readers can
now save time by avoiding meaningless details of an article and they
can utilize the time in a better way by accessing more content in less
time.
 Numbers
• Reuters Institute & University of Oxford released Digital News Report
66% of smartphone users are accessing news
More people are using news aggregators (27% iPhone users, Apple news vs
23% Washington Post)
49% people said that they find it difficult to understand the news
• Comscore (Avg MUV increased from 21.7 million to 22.4 million in 2018)
Average minutes per visit dropped from 2.4 minutes to 2.0 minutes
Pew Research (46% of digital news outlets have apps, 90% have presence on
Aggregation Apps)
 Market Size

• Number of Users
200-300 million
(FlipBoard: 150 million monthly users)
(Apple News: 90 million monthly users)

• Advertising Revenues
$6-8 billion advertising revenue
 Business Strategy
• Value proposition
Reefew is a digital news app with the focus to combine the concept of news aggregation and
news summary, with the help of extractive and abstractive summary approach through
Artificial Intelligence.

• Target Market: All the news app users (200-300 million)

• Collaboration with Publishers
• Revenue Model:
Advertising
Sponsored content
Subscription for Premium content/Ad free content
Go To Market Strategy

Digital Marketing

App Store Optimization

Press/Writers/Bloggers
 Why NIC Lahore?

• Mentorship
• Networking
• Training sessions

 Product development
 Market research
 Business plan
 Traction

• Available on App Store and Google Play

• 100+ downloads
• From the US, Canada, UK, Pakistan
• Numbers are increasing by the time
 Downloads
 User engagement
 Positive feedback about the user experience
Extractive Summary (Deep Neural Networks)