The Four lenses of strategy

2. The Experience lens

Strategy is a cumulative
wisdom or experience
of the managers.

1
The Four lenses of strategy
2. The Experience lens

Rationality
High

Low
High

Legitimacy
Innovation
High

2
The Four lenses of strategy
3. The Idea lens

The strategy may emerge

as a response of
organization to the
environment

3
The Four lenses of strategy
3. The Idea lens

Rationality
High

Low
High

Legitimacy
Innovation
High

4
The Four lenses of strategy
4. The Discourse lens

The strategy is focusing

the dynamics of
interactions among
managers and
subordinates.

5
The Four lenses of strategy
4. The Discourse lens

Rationality
High

Low
High

Legitimacy
Innovation
High