RICHFEEL SPA

INDIA,S FIRST CERTIFIED TRICHOLOGISTS

 TRICHOLOGY
Trichology is the branch of medicine that deals with
the scientific study of the health of hair and scalp.
Trichologygy can be used in forensic studies of hairs
to find suspects.
Forensic trichology can determine the approximate
age, body mass, race, and other important traits of the
hair's owner.

 
 FOUNDERS OF RICHFEEL SPA

Richfeel has the advantage of being founded by the first certified Trichologists of
India, Dr. Apoorva Shah and Dr. Sonal Shah.

Besides being India's leading beauty physicians, they are specialists in

Aromatherapy, Reflexology, Manual Lymph Drainage, Swedish Anti-Stress Therapy
and Gerontology. Backed by rich experience, they constantly innovate and
contribute to the company's R & D.
 Dr. APOORVA SHAH

 India`s first certified Trichologist from the International Association of

Trichologists (IAT), Australia.

 The Appointed Director of the International Association of Trichologists (IAT),

India Chapter.

 The official hair care expert for the Femina Miss India contest.
 Dr. Sonal Shah

 She is India's first certified woman Trichologist from the International Association
of Trichologists (IAT), Australia.

She is the Executive Director of the International Association of Trichologists(IAT),

Indian Chapter.

 Dr. Sonal Shah perfected the surgical, non-surgical and temporary procedures of
hair camouflage.
 Marketing Strategy
HTMA - HAIR TISSUE MINERAL ANALYSIS

-Hair tissue mineral analysis (HTMA) simply stated, is a sophisticated

screening test used in preventive medicine for assessing mineral imbalances
and toxicities in the human body.

-Providing a blueprint of one’s biochemistry, a hair tissue mineral analysis can

indicate the nutritional content of the body's tissue, toxic heavy metals, the ratio
of nutrients to heavy metal toxins, and the metabolism type.
 COMPETITORS
LAKME
KAYA-KALP
ENRICH
CUSTOMER PERCENTAGE DURING THE
YEARS FOR HAIR TREATMENT
100
90
80
70
60 Richfeel
50 Lakme
Kaya-Kalp
40
Enrich
30
20
10
0
2007 2008 2009
PERCENTAGE OF CUSTOMERS FOR SKIN
TREATMENT
Sales

Richfeel
Lakme
Kaya-Kalp
Enrich
 COMPARISON
RICHFEEL LAKME
Avant Garde Haircuts
Hairnext Indulgences
Hair Colouring    
 Rebonding
 TREATMENT DURATION
Common Hair Problems Average Treatment Period

Hair loss Three to Six Months

Dandruff One Month

Premature Greying Six Months

Scanty Hair One Year

Alopecia Variable on the state of hair

Baldness Variable on the state of hair

Hirsute condition Variable on the state

 RICHFEEL PRODUCTS
RICHFEEL SPECIAL ANTI STATIC HAND MADE
ROSEWOOD COMBS:

SALIENT FEATURES:
- Anti static
- Original hand made design made from Indian Rose Wood
- Non toxic
 ROSEWOOD COMBS

How does it help?

- Speeds up blood circulation
- Prevents hair tangling
- Helps prevent split ends
- Great for hard to comb curly hair
- Does not pull hair
- Does not scratch the scalp
ADVANCE TECHNOLOGY AT RICHFEEL

STANDARD FEATURES:
-Auto analysis of moisture, oil, roughness and pore distribution, wrinkles,
pigmentation and sebum.

ADDITIONAL FEATURES:
-Moisture sensor
-Oil testing kit
-Video capture device
STANDARD FEATURES:
-Inspects scalp status and captures information on dead
cells, sensitiveness and inflammation.
-Inspects hair pore and hair and captures relevant
information.
-Inspects overall status of hair and scalp .
-Inspects hair density by counting hair within the captured
image and identify hair thickness.
 PROMOTION STRATEGIES
Dr. Apoorva Shah, Founder – Brand Richfeel, confirms this,
saying, “AMO’s biggest strength is its expertise in the beauty,
cosmetic and wellness categories, and the most important
aspect of AMO is their clear understanding about the target
profile and consumer behavior. Another major advantage that
it possesses is its access to other communication elements
requirement such as events, celebrity endorsements, etc.”
AMO Communications will be responsible for developing the
visual identity, brand imagery and regular advertising for the
brand Richfeel. The media mix for the campaign involves
television, press, outdoor and below-the-line activities such as
seasonal promotions at the local city / town level.
CONCEPT OF PAUSE, DETOX, REFRESH
It is said that city life is synonymous with Pollution, Population and
Pace the 3 Ps that induce stress.
To these deadly ingredients, inadvertent exposure to antibiotics and
other medicines, preservatives and chemicals can create havoc to our
sense of wellness.
When all these co-existing factors are garnished with unhealthy
lifestylethe recipe is a toxin cocktail within the body leading to failing
well-being,fatigue and depression.
The easy and effective method to deal with this is by undergoing a
detoxification programme offered by a reputed spa handled by
healthcareprofessionals.Hence the answer is to Pause.Detox.Refresh.
 CRYSTAL THERAPY

This unique therapy uses the vibrations and healing

process of crystals to energise the body and remove
knots.This treatment comes as a standard with all
detox massages.
 PURE OXYGEN
A special air conditioning system that maintains
optimum oxygen levels is in-built in the spa.This helps
in detoxifying the body and making it more active.
 RELAX
Massages that soothe your senses completely. The
masseur’s expert hands slowly calm you into your eyes,
feeling total bliss.
 SERVICES AT RICHFEEL
OTHER THAN TRICHOLOGY TREATMENT

RELAXATION REFLEX MASSAGE

AROMA-RELAX MASSAGE
RELAXOLOGY
DETOX REFLEX MASSAGE DETOXOLOGY
REFLOXIGY MASSAGE
RELAXATION REFLEX MASSAGE
This massage stimulates every nerve-ending on the
soles of your feet. And somehow, almost mysteriously,
you feel the calming effect all over your body.

Duration Details Price

30 mins. Foot reflexology 550

45 mins. Reflexology on the feet and up to the knees. 750

60 mins. Reflexology & full body dry massage on thighs, 900

back, hands & scalp.
70 mins Reflexology and full body dry massage on thighs, 1100
back, hands & scalp.
 RELAXOLOGY
Relaxology massage uses fingertips to dance deftly
over you, like you’e a percussion instrument. And the
healing feeling is virtually melodic.
Duration Details Price

20 mins. Dry back massage on relax chair using 750

D knotting technique.

20 mins Dry back massage in the tranquility 950

area using D knotting technique.

35 mins. Stress relieving massage on the ear, eyes 1050

& neck. Performed in the tranquility
area, using natural
oils+steam+cleansing shower.
Tv9 PROMOTING RICHFEEL