BORN

ADITYA ROY KAPUR (INDIAN FILM ACTOR, VIDEO JOCKEY) 16 November 1985 (age 34 years), Mumbai

INTRO: SOCIAL MEDIA

He made his Bollywood debut with 2009 film London Dreams but rose to 4.60 M
fame with 2013 film Aashiqui 2.

Strengths:
BRAND ENDORSEMENTS
 He has delivered 2 Blockbluster Movies – Yeh Jawaani Hai Deewani
(2013) & Aashiqui 2 (2013)
 Won 4 Awards for Aashiqui 2 & 2 Awards for Yeh Jawaani Hai Deewani

Weakness:
 Flop Movies – Kalank, Ok Jaanu, Daawat E Ishq, Action Replayy, London
Dreams
 Success Ratio is 36% (calculated considering ATBB, blockbuster, Super hit,
hit, semi hit, above average and average movies)
 not done much advertising work despite being a popular name in the
Indian film industry

Opportunities:
 His Upcoming movie is Ludo (Netflix Film - Release date 12/11/2020 -
Indian anthology dark comedy crime film directed by Anurag Basu)
 Young, energetic, and vibrant persona resonates with its individualism
and authentic attitude.
 He is also a music and sports enthusiast

Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr
 BORN
AYUSHMANN KHURRANA (INDIAN ACTOR) 14 September 1984 (age 36 years), Chandigarh

INTRO:
He is an Indian film actor, singer, anchor & a National Award Winner. SOCIAL MEDIA

With a hit score of 8/12 over the past eight years, Ayushmann Khurrana (widely referred to as Mr.
Return on Investment by his colleagues) attracted a tsunami of endorsements. The actor has 7.74 M 5.8 M
successfully established his own brand of cinema, creating movies catering to small towns and
playing a role of a mainstream hero who defies conventional heroes of Bollywood, banking on 13.2 M
machismo to woo the crowd.
BRAND ENDORSEMENT
From being a TV host to starring in multiple hits in Bollywood, Khurrana has come a long way. He
is linked to big product brands like Coca-Cola, Daniel Wellington, Titan, Samsung and Turtle.

Strengths:
 No of Movies and No of Endorsements in 2019 – 2 & 17 respectively (www.duffandphelps.in)
 10th rank in Celebrity Brand Ranking with 40.3 USD Mn Brand Value (www.duffandphelps.in)
 From startups to mobile, from personal grooming to clothing, from deodorants to watches,
Ayushmann Khurrana is endorsing more than a dozen top brands
 2020 Brand Endorsements - Tide India, Toyota’s Urban Cruiser, Nestlé’s KitKat, Bajaj Allianz,
JSW Paints and Sprite
 In addition to these retainers, he has also done a few short campaign bursts on digital media,
particularly on Instagram, with brands like Disney+ Hotstar, Reliance Fresh, Club Mahindra,
Dhani and Castrol Activ.

Weakness:

Opportunities:

Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr
 BORN
R. MADHAVAN (INDIAN ACTOR) Born: 1 June 1970 (age 50 years), Jamshedpur

INTRO:
Ranganathan Madhavan is an Indian actor, writer, film produce & also a theatre artist who predominantly appears
in Tamil and Hindi language films. He is known for his immense dialogue delivery and serious acting skills

Strengths:
 He has won four Filmfare Awards South and three Tamil Nadu State Film Awards
 He has been described as one of the few actors in India who is able to achieve Pan-Indian appeal
 He has appeared in films from seven different languages

Weakness:

Opportunities:
 Maara – his upcoming Indian Tamil language romantic drama film directed by newcomer Dhilip Kumar - Release
date: 17 December 2020 (India)
 “Rocketry: The Nambi Effect” - his another upcoming Indian biographical drama film (written, produced and SOCIAL MEDIA 2.6 M 1.92 M 2.7 M
directed by Madhavan in his directorial debut)
BRAND ENDORSEMENT
Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr
 BORN
RANA DAGGUBATI (INDIAN FILM ACTOR) 14 December 1984 (age 35 years), Chennai

INTRO: SOCIAL MEDIA

Ramanaidu "Rana" Daggubati is an Indian film actor, producer, television personality, visual effects
co-ordinator, and an entrepreneur known primarily for his work in Telugu language films, as well as 4.2 M
for his work in Hindi and Tamil language films. He is young, dynamic and a very popular face in
every household of South India.
4.43 M

6.1 M

Strengths:
BRAND
ENDORSEMENT

Weakness:

Opportunities:
 Kaadan is his upcoming Indian drama film directed by Prabhu Solomon (Release date 15 January
2021)

Threats:
 The Madurai bench of Madras High Court has issued notice for endorsing online gambling games.
The bench also adjourned the case to November 19

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr
 BORN
ISHAAN KHATTER (INDIAN ACTOR) 1 November 1995 (age 24 years), Mumbai

INTRO: SOCIAL MEDIA

He made his first screen appearance as a child in the 2005 film Vaah! Life Ho Toh Aisi!, which 1.3 M
starred his half-brother Shahid Kapoor. In his three-film old career, Ishaan Khatter follows a
golden rule to not leave any stone unturned.

Strengths:
 Shahid Kapoor (Half-Brother) BRAND
 No of Endorsements in 2019 – 3 (www.duffandphelps.in) ENDORSEMENT
 Won Zee Cine Award, Filmfare Award, Screen Award & IIFA Award for Best Male Debut

Weakness:

Opportunities:
 Upcoming Movie - Phone Bhoot (Release date – 06 Oct 2021, Director Gurmmeet Singh)

Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr
 BORN
SALMAN KHAN (INDIAN FILM ACTOR) 27 December 1965 (age 54 years), Indore

INTRO: SOCIAL MEDIA

Abdul Rashid Salim Salman Khan is an Indian film actor, producer, occasional singer and 36.3 M
television personality. In a film career spanning over thirty years, Khan has received
numerous awards, including two National Film Awards as a film producer, and two
Filmfare Awards for acting 49.4 M

41.6 M

Strengths: BRAND
 6th rank in Celebrity Brand Ranking with 55.7 USD Mn Brand Value ( ENDORSEMENT
www.duffandphelps.in)

Weakness:

Opportunities:
 Upcoming movie is Kabhi Eid Kabhi Diwali (2021) directed by Farhad Samji

Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr
 BORN
AMITABH BACHCHAN (INDIAN FILM ACTOR) 11 October 1942 (age 78 years), Prayagraj

SOCIAL MEDIA
INTRO:
Amitabh Bachchan is an Indian film actor, film producer, television host,
23.8 M
occasional playback singer and former politician. He first gained popularity
in the early 1970s for films such as Zanjeer, Deewaar and Sholay, and was
dubbed India's "angry young man" for his on-screen roles in Hindi films. 36.04 M

44.5 M
Strengths:
 8th rank in Celebrity Brand Ranking with 42.5 USD Mn Brand Value (
www.duffandphelps.in)
 77-year-old Amitabh Bachchan continues to remain among the most
sought-after celebrities for endorsements.

Weakness:

Opportunities:
3 Upcoming Films - Hera Pheri 3 (2021 – directed by Ahmed Khan & Indra
Kumar), Brahmāstra (04/12/2020 – directed by Ayan Mukerji) & Ponniyin
BRAND
Selvan (2021 – directed by Mani Ratnam)
ENDORSEMENT

Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr
 BORN
SURIYA (SARAVANAN SIVAKUMAR) (INDIAN ACTOR) 23 July 1975 (age 45 years), Chennai

INTRO: SOCIAL MEDIA

1.8 M

5.4 M

6.2 M
Strengths:

BRAND
ENDORSEMENT
Weakness:

Opportunities:
Upcoming movie is

Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr
 BORN
KARTIK AARYAN (INDIAN ACTOR) 22 November 1990 (age 29 years), Gwalior

INTRO: SOCIAL MEDIA

Kartik Aaryan was in the spotlight for their experimental movie choices. His strong millennial 19.6 M
connect landed him multiple endorsement deals.

With his famous monologue in “Pyaar Ka Punchnama”, Aaryan came under the radar of established 3.47 M
brands like Manyavar (one of the few brands with multiple celebrity engagements). Now, the
“Sonu” is on his way to making it big after sharing the screen with Amitabh Bachchan in a 975 K
commercial for Lux Inferno in 2019

BRAND
ENDORSEMENT
Strengths:
 No of Movies and No of Endorsements in 2019 – 2 & 16 respectively (www.duffandphelps.in)

Weakness:

Opportunities:
Upcoming movie is
Following the trend, he has launched his own YouTube channel recently which is flourishing and
also have ventured into the investment space

Threats:
 BORN
SABYASACHI MUKHERJEE (INDIAN FASHION DESIGNER) 23 February 1974 (age 46 years), Maniktala

INTRO: SOCIAL MEDIA

4.6 M

1.56 M

34.7 K
Strengths:

BRAND
ENDORSEMENT
Weakness:

Opportunities:
Upcoming movie is

Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr
 BORN
KAREENA KAPOOR (INDIAN ACTRESS) 21 September 1980 (age 40 years), Mumbai

INTRO: SOCIAL MEDIA

4.7 M

2.36 M

Strengths:
19th rank in Celebrity Brand Ranking with 23.7 USD Mn Brand Value (
www.duffandphelps.in) BRAND
ENDORSEMENT

Weakness:

Opportunities:
Upcoming movie is

Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

 BORN
JACQUELINE FERNANDEZ (SRI LANKAN ACTRESS) 11 August 1985 (age 35 years), Manama, Bahrain

INTRO: SOCIAL MEDIA

46 M

36.14 M

14.7 M
Strengths:

BRAND
ENDORSEMENT
Weakness:

Opportunities:
Upcoming movie is
Following the trend, she has launched his own YouTube channel recently
which is flourishing and also have ventured into the investment space

Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr
 BORN
SONAM KAPOOR AHUJA (INDIAN FILM ACTRESS) 9 June 1985 (age 35 years), Chembur, Mumbai

INTRO: SOCIAL MEDIA

30.5 M

23.1 M

13.1 M
Strengths:

BRAND
ENDORSEMENT
Weakness:

Opportunities:
Upcoming movie is

Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr
 BORN
MOUNI ROY (INDIAN ACTRESS) 28 September 1985 (age 35 years), Cooch Behar

INTRO: SOCIAL MEDIA

15 M

4.52 M

3.1 M
Strengths:

BRAND
ENDORSEMENT
Weakness:

Opportunities:
Upcoming movie is

Threats:

MARKET INDICATIVE AS PER LAST FEW ENDORSEMENTS :

Rs.____ Cr