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ENGAGE YOUR CUSTOMERS

Don’t bombard them with one-way communications.


Strike up a real conversation.
The game has changed
• The new frontier…
• What’s the hold up?

PlanetPress Connect
• Introduction
• Typical process
• What’s in it for the end-user
• What’s under the hood

Use Case example


• OLSG e-billing
THE GAME
HAS CHANGED
We are at a
technological crossroad
and successful
businesses must adapt.
THE NEW FRONTIER… Printed business communications
will remain an important communication
GOING channel for most businesses for the
BEYOND PRINTING foreseeable future.

Digital business communications


are a requirement for today’s businesses
when communicating information to their
customers and stakeholders.

Customers expect more options


Responsive emails, web portals and text
messages are part of today’s communication
ecosystem for the modern business.
WHAT’S It's not a question of willingness,
THE HOLD UP? but of ability
Rigidity of systems
Captive data
Limited resources
Prohibitive costs of custom development

These are all the reasons why


most businesses struggle when
it comes to adding digital
alternatives to their customer
communications.
THIS IS WHY
WE CREATED
A COMPLETE
TOOLBOX
EMPOWERING
CUSTOMERS FOR
MORE THAN 20
YEARS
WHAT’S IN IT FOR One Toolset for data driven
THE END-USER communications and
business process automation

Whatever the target distribution is:


• Print
• Web
• Email
• Text message*
WHAT’S IN IT FOR A Great Bridge
THE END-USER Between Systems

Perfect fit for :


• Legacy environments
• Current technologies
PlanetPress Connect is able to smoothly
integrate to existing IT infrastructure.
Whatever your systems are, the solution
will work with them.
WHAT’S IN IT FOR Improve print
THE END-USER

• Add dynamic, context sensitive, and


personalised information
• Design sophisticated page layouts and
overflows, complex tables, dynamic
graphs and charts
• Connect to mailing applications*, use scan
marks to leverage folder/inserters and
commingle jobs
*Requires scripting.
WHAT’S IN IT FOR Expand to Digital Outputs -
using HTML natively -
THE END-USER

• Email
• Text message*
• Web
When sending digital communications,
flexibility and stability is essential. That’s
why PlanetPress Connect has been
developed to directly design digital outputs
*Requires subscription to 3rd party systems along with scripting. in HTML.
WHAT’S IN IT FOR And as a result, the user
THE END-USER benefits from:

• Costs reductions
• Better communications
• Operational flexibility and efficiency
HOW DOES IT
WORK?
STEP 1 INFORMATION INPUT
Data and documents are sent to
PlanetPress Connect from any host system
or application, like ERPS or financial
systems, in any format.

Automated
Based on rules
Runs in the background
STEP 2 COMMUNICATION
REENGINEERING Personalise
the information

Enhance their layout with:

Colours Page overflows


Barcodes Complex tables
Inserter controls Dynamic graphs
Graphs Wrap around text
Create multiple
versions for
different outputs
STEP 3 DISTRIBUTION
Anything can be automated at this stage:
Split, merge and sort files
Print
Send HTML emails
Send text messages
Serve web pages and web content
Archive
All automatically based on
business rules and conditions.
PlanetPress Connect receives
this information, processes it and
acts on it based on rules and
conditions set-up by the user.
STEP 4 INTERACTION
PlanetPress Connect triggers
additional processes based on
recipients behaviour
Answer an email
Fill a web form
Place an order
Pay an invoice
WHAT’S UNDER
THE HOOD?
DATAMAPPER Unleash the power
of data

Extract data from any source with a


simple drag & drop to create a
uniform data set.

Save the data configuration for


use in the designer and reuse
at will.
DATAMAPPER Unleash the power
of data

The datamapping step is done once,


during set-up and available
on-demand indefinitely.

This means that design and data


extraction are done in different steps in
the process and thus can be done by
the right people for the job.
DESIGNER The infinite possibilities
of web technology

HTML / CSS / JavaScript multichannel


designer where the user toggles between
print, web and email formats.
DESIGNER The infinite possibilities
of web technology
Each format resides in its own
context window.

Content common to all formats is created


once and shared.

Specific design aspects for each format are


created in their own context.
DESIGNER The infinite possibilities
of web technology
For beginners

Drag & drop capabilities plus wizards


facilitate design for beginners.

For experts

Advanced users can use the unlimited coding


capabilities of JavaScript.
DESIGNER The infinite possibilities
of web technology

Because the designer is HTML-based, it


becomes possible to use resources found
over the internet for code snippets and to
solve design issues.
WORKFLOW TOOL Let redundancy
take care of itself

Automate easily repetitive tasks & workflows

Any business document process can be


automated. Specific conditions can simply be
set up to trigger actions such as document
creation, distribution, and archiving.
WORKFLOW TOOL Communicate your way
Multichannel distribution

Whether the communication channel is print,


email or Web publishing, it can be done
automatically upon receiving any input trigger,
including PDFs or emails.

Documents archiving

Automate the electronic archiving of all


documents and use metadata to easily retrieve
them.
E-BILLING
THAT GETS YOU
USE CASE
COMPANY PROFILE

OLSG is a medium-sized sports equipment retailer


that combines an online store with brick and mortar
locations.

It also supplies jerseys and equipment to schools


and amateur sports teams.
THE ISSUES

Before As a supplier, OLSG must


send invoices out and
deal with the following
Expensive pre-printed forms. Manual handling of paper
issues. for insertion and archiving.
Programming problems with
the layout for multi-page Rigid systems that do not
invoices. allow for personalized
information.
System inflexibility prevents
sending the invoice via email. Multiple mailings are required
to meet promotional and
transactional needs.
THE E-BILLING SOLUTION

Now With PlanetPress


Connect invoices can
be sent both
by regular mail and by
email.

The information can


be accessed on a
web portal.
THE E-BILLING SOLUTION Aggregate

The mailing operations are


optimised with the use of
inserter marks. Addresses are
sorted and cleansed.

Multiple invoices to the same OMR Marks Sort & clean


costumer are aggregated in adresses
the same envelope.
THE E-BILLING SOLUTION Personalised information
Company information
Client information
Special offer
Personalised information such as
the local store address is displayed.

All customers who opted-out of


receiving a paper invoice can now
receive the HTML version via email.

Direct link
THE E-BILLING SOLUTION

What’s more
Interactive campaigns
Customers can pay online

Order validation is done


via text message
THE E-BILLING SOLUTION

The magic of automation


The data mapping, design and
workflow are created once, at set-up.

Every day, week or month, all


transactional documents are
outputted and distributed
automatically, with no human
intervention.
planetpress.objectiflune.com

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OL is a trademark of Objectif Lune Inc.
© 2015 Objectif Lune Incorporated. All rights reserved.

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