KM For Innovation

Baidu, Alibaba, and Tencent:

The Three Kingdoms of the Chinese Internet

Syndicate 1

INDRA JAYA PRAWIRA YUDA 29320026

RONNY PUJIWIYONO 29320027
RANGGA HIDAYAT GOBEL 29320041
IDA BAGUS WIASTA MAHARATHA 29320170
FARID ANDHIKA 29320185
GURUH ADHI SURYA W. PUTRA 29320189
SERLY SANONI 29320192
SATWIKA ADITYA 29320198
BACKGROUND
● BAT → Baidu - Alibaba - Tencent
● BAT companies generates $20 bio of
revenue and contributed 4.4% of China
overall GDP in 2013
● The companies are internet & e-commerce
ecosystems involved in both distinct &
competing markets
● The BAT core businesses are distinct
○ Baidu - search engine
○ Alibaba - e-commerce
○ Tencent - social media & gaming
● They increasingly compete with one another
Baidu Innovation
Product Innovation Type

Baidu Search Provide other information-related services (Baidu Radical Innovation

Post-Bar, Baidu Encyclopedia, Baidu MP3 Search)

Pre-install Baidu Pre-install Baidu services in smartphone Incremental Innovation

iQiyi Merged Baidu with existing video site iQiyi Radical Innovation

Baidu Connect A service that helped retailers target consumers on Radical Innovation
their mobile device based on their location

Baidu Eye An eyewear to identify the products and connect Radical Innovation
to the appropriate e-commerce site

91 Wireless Scooped up mobile application store 91 Wireless, Radical Innovation

Alibaba Innovation
Product Innovation Type

Alipay Online payment service that made it easier to make e-commerce

(Online Payment System) transactions
Radical Innovation
Taobao, TMall & Alibaba Changing people's habits from offline shopping to online
(Online Shopping Platform)

Sina Weibo Hybrid platform between Twitter and Facebook, the platform
(Microblogging) allowed users to post text messages within a 140 Chinese
Open innovation
character limit and let users post multimedia content, comment on
post and play social games

Youku Tudou Online video and streaming service platforms

Radical innovation
(Video Site)

Taobao Village Service station designed to support rural e-commerce operations Open innovation

China Smart Logistics Build more WH throughout country and better data analytics Open innovation
Network
 Tencent Innovation
Product Innovation Type
Qzone - Allow QQ user (Tencent instant message) to write blog, post photo, Incremental
Social network and listen to music
- Monetized by selling wallpaper, decoration, and profile Incremental
customization

QQGames - Previously business in desktop game then expand to mobile game Radical
Game - Monetized multiplayer online game by selling game items for Incremental
advanced game experience

WeChat - Create voice message feature so does not need to type message Incremental
Mobile instant Chinese characters (which could be consuming time)
message - Enable to meet strangers by shaking the phone Incremental
- Monetized by selling animated and custom sticker Incremental
- Add game in WeChat and selling game items Radical
- Integrated to QR scanner Incremental
- Integrated to TenPay for payment Radical
- Create new feature for book travel and IoT home appliances Radical
- Expand to e-commerce for online shopping Radical
BUSINESS MODEL CANVAS - BAIDU
BUSINESS MODEL CANVAS - ALIBABA
BUSINESS MODEL CANVAS - TENCENT
 Process Model Innovation Phase - Baidu
(Search Engine)

Phase in the Generic Source of Knowledge for Type of Examples of detailed KM activities
innovation Routines the innovation you Knowledge
process propose (Tacit/Explicit)

Discovery Search Previous Company Tacit Improving the algorithm for search
engines by implement Link Activities

Capture Link Activities Explicit Implement the Link Activities for

enhance the search engine

Articulate Chinese language algorithm Tacit Implement the good algorithms for
chinese language. Regarding of the
chinese alphabet numbered in ten
thousands.

Realization Contextualize Chinese language algorithm Tacit Resource planning , Do to list action,
& algorithm design preparation

Apply Chinese language algorithm Tacit Implementation and modification,

launch preparation and execution
 Process Model Innovation Phase - Baidu
(Search Engine)

Phase in the Generic Source of Knowledge for Type of Examples of detailed KM activities
innovation Routines the innovation you Knowledge
process propose (Tacit/Explicit)

Nurture Evaluate Chinese language algorithm Explicit Users give their feedbacks about the
accessible of usage of the algorithm of
chinese language

Support Ratings & Reviews Explicit/Tacit Problems solving for debugging

Re-innovate Link Analysis Explicit Implemented on Baidu Post-Bar,

Baidu Encyclopedia, baidu Knows
 Process Model Innovation Phase - Alibaba
(e-commerce : TaoBao, Alibaba, & TMall)
Phase in the Generic Source of Knowledge for the Type of Knowledge Examples of detailed KM
innovation Routines innovation you propose (Tacit/Explicit) activities
process

Discovery Search Competitors, Internal & Tacit Active environmental scanning

external sources, universities (technological, market, social,
political, etc.)

Capture Competitor, Vendor’s Products Tacit Creating better improved product

database

Articulate Internal & external sources, Tacit Concepting e-commerce in

universities China

Realization Contextualize Internal developer, external Tacit Resource planning and

vendor procurement, Do to list action, &
algorithm design preparation

Apply Internal developer, external Tacit Project implementation

vendor and modification,
Change customer habit
 Process Model Innovation Phase - Alibaba
(e-commerce : TaoBao, Alibaba, & TMall)

Phase in the Generic Source of Knowledge for Type of Knowledge Examples of detailed KM
innovation Routines the innovation you (Tacit/Explicit) activities
process propose

Nurture Evaluate User experience/feedback Tacit Post-project review

Support Internal programmer, Tacit and explicit Incremental problem

solving and debugging

Re-innovate External sources, and Tacit and explicit Create any innovation to support
internal developments main innovation (alipay &
Logistics infrastructure)
 Process Model Innovation Phase - Tencent
social media & gaming
Phase in the Generic Source of Knowledge for the Type of Knowledge Examples of detailed KM activities
innovation Routines innovation you propose (Tacit/Explicit)
process

Discovery Search Games & Social Media Tacit Online Games (League of Legend by Riot
Integration Games) & WeChat Apps

Capture Voice Message on We-Chat Tacit Sending message through voice (FB &
Twitter doesnot have the innovation)

Articulate Target Advertising Tacit Xiaomi advertising on brand account page

Realization Contextualize User Friendly Interface Design Explicit Creating PRD (Product Requirement
Document)

Apply Internal developer, external Explicit Project team mobilization, planning cycles
vendor and implementation

Nurture Evaluate Ratings & Reviews Tacit Users give their comments and reviews
from scale 1 - 5

Support User Experiences Explicit Users give feedback on an error process

Re-innovate Online Games upgrades to Explicit Gamers are able to play and purchase on
Mobile mobile phones
Thank You