HO CHI MINH UNIVERSITY OF FOREIGN LANGUAGE- INFORMATION TECHNOLOGY

DEPARTMENT OF FOREIGN LANGUAGES

INTRODUCTION TO BUSINESS
PROJECT: COFFEE AND NAILS
CONAL

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SLIDESMANIA.COM
 Members
 Đàm Phượng Kiều -18DH710689
 Phạm Thị Phượng Hoàng -18DH713548
 Nguyễn Ngọc Tú -18DH710677
 Nông Thị Thu Lan -18DH710755

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SLIDESMANIA.COM
 Content
1. Description of the business ...................4
2. Customer analysis
…………………………………..19
3. Operations plan
………………………………………..28
4. Marketing plan
…………………………………………..35
5. Financial plan 3
SLIDESMANIA.COM ……………………………………………..46
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 1. Description
Of
1The

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 Business Idea
COFFEE & NAILS
 Go to Conal , go to the paradise

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 LOGO

Conal
Coffee &
Nails

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Major product

Mixed fruit
yogurt

Coconut
milk

Rice milk with Taro

ball

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 Menu 1

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 Menu 2

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 Services

Combo
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 Café concept sketch

2nd floor

1st floor

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 Ownership structure
First Floor Second floor

Coffee
Nails
Common Space
& Herbal Soaking feet
space

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 Vision & Mission
- Vision : Become the top coffee store in Vietnam market
- Mission : ease customer’s mind
by the environment’s store ,beverages,
improves clients health.

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 Core Value

1 2 3

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 Strength

s Location: center district 3

Service: healthy drinks
Cooperate w grab, gojek, baemin, etc,..

Weakness

w Many opponents
High cost premises for rent
High menu cost

Opportunities

o Expanded more stores

Change people’s favorite beverages
The special drinks become trendy

Threats
T Strong opponent
Other products draw people’s attention
Not enough cost for operating 16
SLIDESMANIA.COM
 SOLUTION
Solution of threats:
+ Vouchers on Fridays
+ Have back-up plans for expected things (pandemic)
+ Borrow money from the bank
+ Release new products in every holidays

Solution of weakness:
+ Gift vouchers
+ Discount on holiday.

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 Short term goals Long term goals
 Reach many customers  Open more brand
 Becoming a popular coffee shop  After a year: opening another

to pay attention customers branch

 With 3-6 months , the initial  After 2 years: opening 5 branches

capital will be returned  After 10 years: expand the market

to the middle and northern regions
of Viet Nam

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 2.Customer
Analysis
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 Demographics EDUCATION
unitversity
AGE college

GENDER from 18 to 35 big/ small

female company

male

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 Psychographics
 Personality

● Extrovert / introvert person

● People who love beauty

● People who get stressed

● Healthy lifestyle

● People who love taking photos

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 Location
Address: 99 Hai Ba Trung, Ward 17, District 3, Ho Chi Minh City

300m away from university

500m away from apartment
1km away from company

Number
Max: 150-250 pp/day
4500-7500 pp/month
Total Area: 80m2
Located in lively
area
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 Geographic
Customer from Characteristic:
● Big cities ( HCM, HN ) • Rain season
● Southern & Northern • Dry season

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 Resources of Customers
● The office Staffs
● Employees
● Students
● Housewives

Social Class
● Middle Class
● Working Class
 Draw customers attention via online food
reviewers

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 Activities
Programs
Manicure &
pedicure
Herbal soaking feet
Photograph and
selfies
Enjoy and drinks

Sale forecast:
150 – 250 cups/day
4500 – 7500 cups/month
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 Add your title
here

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 3.Operations Plan

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 Organization of the company
 Đàm Phượng Kiều (CEO )

 Nguyễn Ngọc Tú (Head of finance purchasing )

 Nông Thị Thu Lan (Head of Production )

 Phạm Thị Phượng Hoàng (Head of Sales Marketing)

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 Đàm Phượng Kiều
(CEO)

Nguyễn Ngọc
Nông Thị Thu Phạm Thị
Tú
Lan Phượng Hoàng
(finance
(production) (Marketing)
purchasing)

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 Đàm Phượng
Kiều
(CEO)

- Give strategy plans about vision &

mission of the company
- Be responsible for creating plans and
orienting specific way
- Setting strategic goals
- Leading the development of the company’s
short-long term strategy

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 Nguyễn Ngọc Tú
( Head of finance purchasing)

-Maintenance & recording of all finacial

transactions
-Repair & control the annual budgeting
forecasting process
-Lead and manage finance team

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 Nông Thị Thu
Lan
(Head of Production)
- Research and create new products
- Selecting ,ordering, and purchasing materials
- Overseeing production processes

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 Phạm Thị Phượng
Hoàng
(Head of sale and marketing)

- Researching and developing marketing

opportunities and plans
- Promoting the company’s existing brands
and introduce new products to the market.
- Implementing new sales plans and
advertising

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 4.Marketing
Plan
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 INTERNAL MARKETING
• Team Building
• Retain Talent
• Promote customer service
• Always communicate
• Help employees become more flexible
• Video channel communications
• Organize event, outdoor activities

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 Add your title
here

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 Business Card

back

front

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 Poster & Standee

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 Competitors

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 Main Customers Customer
● psychology
Average from 18 to 30 years old
● Relax
● Save time
● Reasonable Price
● Healthy & Balance

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 Message Marketing

Come to us to bring comfort to you

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Form of Marketing

Charity Activities

Opening Event

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 Objectives of Marketing

1 2 3
Increases Increases Transmit
Brand Customer The
Awareness Experience Message

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 Marketing
Plans
stt .Marketing Initiative Cost Note
1 Facebook 3.100.000 Long lasting usage
2 Google Ads 1.500.000
C
3 Posters 1.000.000 Long lasting usage
O
N
4 Viral Clips 5.000.000 Long lasting usage
A
5 Events 6.400.000 L
6 Vouchers 1.000.000 S
7 PR 5.000.000
8 Reviewers 3.000.000
Total Costs 26.000.000

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 5.Financial
Plan
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 START UP COST
Business premise 200.000.000
Materials 20.000.000
Decorations 100.000.000
Facilities 220.000.000
Sales and marketing 250.000.000
service
Cost incurred 120.000.000
Staff 35.000.000
Operating cost 150.000.000
Total 1.095.000.000

SLIDESMANIA.COM
 START UP COST
Salary 100.000.000
Equipments 55.000.000
Decorations 80.000.000
PR activities 22.000.000
Total 257.000.000

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 Sources of financial
Đàm Phượng Kiều 550.000.000 VND

Nông Thị Thu Lan 420.000.000 VND

Nguyễn Ngọc Tú 220.000.000 VND

Phạm Thị Phượng Hoàng 200.000.000 VND

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 Budget

12% 10%
3% 3%
6%
10%

32%
25%

Business premise Materials (tea, machines..) Decorations

Facilities Sales and marketing services Cost incurred
Staff Operating cost

SLIDESMANIA.COM
 Thank
you!
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