Lenskart air

Lenskart launched its new range called ‘Lenskart air’ in

november 2019 with a promotional hashtag
#HalkaRakhYaar. The series was marketed as stylish
yet lightweight to offer fashionable frames minus the
extra weight.
However, the video ads of the same reflect creativity and actually show the features
of the product. To attract the attention of readers the print ads need to be a little
more creative.

The print ads for the range are not very creative and instead
seem like a direct description of the product. It prevents
audience from interacting with a bland advertisement
Why a new ad is needed?

Print ads need to be redesigned to attract more

customers who prefer reading newspapers. Current
ads provide too much info in one small section which
overloads the reader or the viewer with too much
info and making them lose interest. To catch the
viewers attention, there needs to be more visuals
and less text on the print ads. The print ad also need
to convey the features of the products without
crowind the space too much.
New Ad
To enhance the product features via visuals and to
attract the readers more, the print ad would have
minimal text with just the promotional hashtag i.e.
#HalkaRakhYaar. The ad would also convey the
message that lenskart has started offering home
checkups amidst the pandemic to help people
maintain their eyes without the fear of infection. The
print ad would be from the perspective of a peephole
of a door. An attendant from lenskart holding
equipment bag on a tray alongside floating glasses.
This would promote their air range and let people
know that they are offering home eye check ups too.