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  • Comparative Analysis Between Swiggy and Zomato

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    Diksha Taneja
    133 views4 pages
    Social media analytics is the process of extracting useful insights from large amounts of unstructured social media data to help inform decision making. It involves analyzing data across seven layers of social media, including networks, apps, text, search engines, location, hyperlinks, and actions. Swiggy aims to engage customers through social media by promoting its campaigns on platforms like Facebook, Twitter, YouTube, Pinterest and Instagram. It also tries to grab social media attention through higher customer interaction on its app, which sees 2 million daily users.

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    Original Title

    COMPARATIVE ANALYSIS BETWEEN SWIGGY AND ZOMATO

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    Social media analytics is the process of extracting useful insights from large amounts of unstructured social media data to help inform decision making. It involves analyzing data across seven layers of social media, including networks, apps, text, search engines, location, hyperlinks, and actions. Swiggy aims to engage customers through social media by promoting its campaigns on platforms like Facebook, Twitter, YouTube, Pinterest and Instagram. It also tries to grab social media attention through higher customer interaction on its app, which sees 2 million daily users.

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    133 views4 pages

    Comparative Analysis Between Swiggy and Zomato

    Uploaded by

    Diksha Taneja
    Social media analytics is the process of extracting useful insights from large amounts of unstructured social media data to help inform decision making. It involves analyzing data across seven layers of social media, including networks, apps, text, search engines, location, hyperlinks, and actions. Swiggy aims to engage customers through social media by promoting its campaigns on platforms like Facebook, Twitter, YouTube, Pinterest and Instagram. It also tries to grab social media attention through higher customer interaction on its app, which sees 2 million daily users.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    What is Social Media Analytics?

    • Social Media Analytics is the art and science of extracting valuable


    hidden insights from vast amounts of semistructured and
    unstructured social media data to enable informed and insightful
    decision making.
    Networ
    ks
    Apps Text
    7 Layers of
    Social
    Search Media Action
    Engines Analytics s

    Locati Hyperli
    on nks
    1
    How do they induce people

    • First in India to adopt ads in instagram


    • Stories campaign
    • Expanding its restaurant base to drive repeats from the top 50 million internet users
    • Loyalty programme swiggy super, subscription business swiggydaily, single serve meals swiggy
    pop and student campus app swiggy Launchpad.
    • Promotes its campaigns via facebook, twitter, youtube, pinterest and instagram

    https://youtu.be/He_PtGZRdTs
    COMPARATIVE ANALYSIS BETWEEN SWIGGY AND ZOMATO

    • With cut neck competition that innovates their strategies to engage customers,
    swiggy has picked up the space.
    • It aims to grab social media attention with a higher customer interaction.
    • 2 million customers visit the app daily

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