CASE STUDY

BY:
SHREESHAIL, SHASHIDHAR, RENUKA, RITU, TEJASWINI, SHRADDHA, SAMPADA, PRIYA, VINAYAK.
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LOCATION :
• “SUNDARAM MOTORS”-
opposite Vishweshwaraya museum, Kasturba
road Bangalore.

• Land marks-
UB city , HDFC bank ,
koramangala.
HISTORY :
• Founded by Karl Benz and Gottlieb Dainler.

• Founded in 1926 about 90 years ago.

• Head quarters is situated in Stuttgart , Germany.

• SLOGAN- The best or nothing.

• Manufactured with passion and tremendous attention to

detail, each product in the current Mercedes Benz
collection captures the allure of the Mercedes Benz.
INTRODUCTION :

• Area – 3.5 Acers .

• The showroom is one of the largest single floor structure.
• The entire display area is supported only by two columns .
• This display area is segregated according to the range of the
cars with separate costumer lounge for each area.
• There is also a costumer lounge in the mezzanine floor to
maintain privacy for the costumers
 SITE
PLAN

3- HDFC BANK

1-SUNDARAM MOTORS 4-VENKATAPPA ART GALLERY 5-VISHWESHWARAYYA MUSEUM 2- UB CITY

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CIRCULATION DIAGRAM :
LEGEND
CUSTOMERS

STAFF
ELEVATION :

ELEVATION
SECTIONS :

HORIZONTAL SECTION

VERTICAL SECTION
SHOWROOM FEATURES :

• the present theme for elevation according to c.i is black ,before it

was blue.

• the service people are provided with retreating club .

• the showroom organizes various programs like fashion show

,cooking , gaming etc.
SHOWROOM FEATURES :
• some of the interior
lightings are in
form of 30*-45* .

• flooring is of grey tiles.

• there is a play zone which is the

special feature of this showroom
and all the toys are specially
imported from Germany (Lego)
SHOWROOM FEATURES :

• CUSTOMER LOUNGE CAFE FOR CUSTOMERS

• front glass is of specially glazed

reflection.
 SHOWROOM FEATURES :
• SEPARATE RESTROOM FOR MEN AND
WOMEN IS PROVIDED FOR THE
CONVINIENCE OF CUSTOMERS.

• A SPECIAL CUSTOMER LAUNGE WAS

PROVIDED AT MASANNINE FLOOR OF
DISPLAY AREA TO ENSURE PRIVACY
REGARDING THEIR BUSUNESS
MATTERS FOR CUSTOMERS.
SHOWROOM FEATURES :

• OFFICE AREA WHERE ALL OFFICIAL

DOCUMENTATION IS DONE, WHICH
HAS CAPACITY OF ACCOMADATING
20 OFFICIALS AT A TIME.

• CAR LIFT IS PROVIDED TO SHIFT

CARS TO ROOFS, WHERE EXCESS
CARS ARE PARKED
 CAR MODELS
MERCEDES AVAILABLE :
CAR STANDARDS
CARS PRICE LENGTH(mm) WEIDTH(mm) HEIGHT (mm) SEATING
CAPACITY

A CLASS 27.97 L 4299 1780 1433 4

B CLASS 30.62L 4359 2010 1557 5
CLA 32.06L 4630 1777 1432 5
GLA 33.22L 4417 1802 1494 5
C CLASS 40.12L 4686 1810 1442 5
E CLASS 49.81L 4879 1854 1472 5
GLC 56.25L 4656 1890 1639 5
GLE 62.85L 4819 2141 1796 5
CLS 70.45L 4937 1881 1418 4
SLC 79.24L 4142 1817 1304 2
GLS 84.19L 5130 1934 1850 7
S CLASS 1.16CR 5246 1899 1494 5
M CLASS 2.55CR 4804 2141 1796 5
 SKETCHES

PLAY AREA MANAGER CABIN

CUSTOMER LAUNGE CAFE

CUSTOMISATION MATERIALS
DISPLAY :
SERVICE AREA :

• SERVICE WORKSHOP

• INCPECTION UNIT
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