Unit 5: Qualitative Research Design and Methodology

Lesson 1
Qualitative Research Design

Practical Research 1
Senior High School Applied - Academic
What is a
qualitative
research
design?

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Learning ● Identify the similarities and
Objectives differences of qualitative
Objectives: research designs.
At the end of the ● Choose the most appropriate
lesson, you should be
able to do the research design for your study.
following:

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How do you select
the best qualitative
research design for
your study?

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 Qualitative Research Design

Refers to the general strategy in answering

the research problems of your qualitative
study.

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Types of
Qualitative
Research
Design

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Did you know?

Different research designs exist

for both qualitative and
quantitative researches.

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 Case Study

● A qualitative research design used to

analyze a case.
● A case can be the study of an individual, a
group, an event, or an organization.

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 Topic: A Case Study on the Life of
a Bulimic: Career, Family, and Life
Example of a
Struggles
Case Study

Case: A person with bulimia

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Did you know?

The findings from a case study

cannot be generalized for the
entire population.

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 Phenomenology

● Refers to the study of a phenomenon.

● Describes and analyzes series of events that
leads to a phenomenon.

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 Topic: Working in Isolation:
Analyzing the Experiences of
Example of a Work-at-Home Employees
Phenomenology
Phenomenon: Working in
isolation

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 Ethnography

● Study of the lifestyle and culture of a group

of people
● People living in rural or urban communities

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 Topic: The Secret Spices of the
Example of
Bicolanos
Ethnographic
Study
Group: Bicolanos

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 Grounded Theory

● Generates new theories from the research

data.
● The theory of your study is “grounded” on
the research data.

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 Topic: Efficient Fishing Methods
of the Visayan People in Cebu
Example of
Grounded
Theory Theory created: Different efficient
methods in fishing used by
Cebuanos

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Did you know?

Research data is the most

important element in using
grounded theory as a research
design.

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 Historical

● The study of past events

● Used to understand the present events or
anticipate future events

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 Topic: Filipino Roots: The Rich
Prehistoric Times of the
Example of a
Philippines
Historical
Study
Historical event: Prehistory of
Philippines and its people

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Did you know?

Historical research are most

commonly used by
archaeologists, anthropologists,
and historians.

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 Narrative

● Study of a person’s life experiences

expressed in a narrative
● The subject is an individual whose life
experiences may be related to others.

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 Topic: My mother’s discovery of
the greatness of Filipino cinema
Example of a
Narrative
Study Narrative to be studied: The
mother’s experiences on
watching Filipino cinema

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Tip

Always base the research design of

your study from its objectives,
statement of the problem, and scope
and limitations.

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 Hidden Culture: The Tausug of
Practice
Manila

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 Quick Check

1. What is the qualitative research design to be

used when you want to study the lives of the
Aboriginal people in Australia?

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 Quick Check

2. What qualitative research design must be

used when you want to describe the
implementation of K-12 among the
kindergarten pupils in Brgy. Pembo, Makati
City?

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 Quick Check

3. Most Profitable Recipe: The Best

Wintermelon Milk tea Recipes from 200 Local
Milk tea Shops

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 Wrap Up

Qualitative research design refers to the

overall strategy that researchers use
to organize methods on how to analyze
and build a logical framework to
understand the behavior of variables
within a qualitative study.

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 Wrap Up

Qualitative research designs help

researchers find a logical framework
for the relationships of the variables
under investigation.

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 Wrap Up

In choosing the research design, the

research problem, the focus of the
study, the researcher’s training and
experience, and willingness should all
be considered.

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Wrap Up

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 Bibliography

Astalin, Phrasant K. "Qualitative Research Designs: A Conceptual Framework."

International Journal of Social Science and Interdisciplinary Research 2, no. 1
(2013): 118-124.

Creswell, John. Research Design: Qualitative, Quantitative, and Mixed Methods

Approaches. California: SAGE Publications Ltd., 2013.

Denzin, Norman K., and Yvonna S. Lincoln, eds. The Sage Handbook of Qualitative
Research. California: SAGE Publications, Ltd., 2011.

Kumar, Ranjit. Research Methodology: A Step-by-Step Guide for Beginners. 3rd ed.
California: SAGE Publications, Ltd., 2011.

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 Bibliography

Leonard, Kimberly. "Six Types of Qualitative Research." Bizfluent. Last modified

January 22, 2019.
https://bizfluent.com/info-8580000-six-types-qualitative- research.html.

Marczyk, Geoffrey, and David DeMatteo. Essentials of Research Design and

Methodology. New Jersey: John Wiley & Sons, 2005.

Nasser, Fadia M. “Selecting an Appropriate Research Design.” In Research

Pathways: Writing Research Papers, Theses, and Dissertations, edited by E. Farmer
& J. Rojowski, 91-106. New York: University Press of America, 2001.

Vanderstoep, Scott, and Deirdre Johnston. Research Methods for Everyday Life:
Blending Qualitative: Blending Qualitative and Quantitative Approaches. California:
Jossey-Bass, 2009.

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