5 COMMON PHRASES

WHICH ARE REFFERED TO

MASS MEDIA
ANASTASIA SHEPELEVA
In a modern democratic society, the most important guarantees of its Althought the media also have the ability to influence the human mind (by that
stability, the effectiveness of society management is the presence of conveying dubious or contradictory information), people still remain faithful to it.
developed, democratically organized mass media, objectively After all, Jim Douglas Morrison said:
covering information of various kinds and topics, as well as events «Any person who manages the media, controls the mind…»
taking place around us. The main rule is to convey it to people around
In my opinion, in some way all of this can be influenced by the used vocabulary. All
the planet in the most understandable sense of this word.
information and news we receive every day are words: all reporters and journalists
«No matter how, the main thing is the result..» have only one chance to interest or alienate the public.
It is difficult even for a well-educated person to adequately perceive News reporters often use work-terms, specific phrases or correlations that help them
contradictory social processes and build their behavior, activities, tell a story in as few words as possible, but sometimes they can be confusing to
make responsible decisions without the help of radio, television, others. Therefore, I would like to present and explain some of the most common
newspapers and magazines. With the help of the world-media, a person phrases used by our modern media with which every person can face at any
is able to overcome the narrow horizon of his individual experience. time.
«It orientates a person in a dynamic world, helps to assess what is
happening and informs about the latest events...»
Without hesitation, we use all the information that we saw, found and
heard in the course of our lives to teach, argue, express our opinions,
give arguments in needy moments, teach someone, study something for
ourselves and just take part in various spheres of our modern society.
In other words, all types of today`s media play a big role in the life of
every person. I think, the media is the greatest and most valuable
resource of our society, which we must be able to use, sifting, weighing
and comparing the information is provided to us.
 1) SLAMMED/BLAST
These words have the same meaning and are
often used in the headlines of various publishers
and news portals instead of the word
«criticized» to emphasize harsh criticism of
something from people. They are often abused.
FOR EXAMPLE:
«Hong Kong police slam protesters as 12
arrested amid coronavirus outbreak».
 2) CEASE-FIRE/DEADLOCK
A cease-fire is an agreement between two countries or
warring parties on the cessation of absolutely all
active hostilities on the territory of the country.
This can also be called a truce.
This phrase is often used by the mass media when it
discussing and highlighting political topics of the
world in any format.
On the contrary, there’s a deadlock – this means the
negotiations are completely stopped because both
sides are holding firm in their positions and don’t
want to change anything to be agreeable to the other
side.
FOR EXAMPLE:
«In Syria, there’s a cease-fire so that negotiations can
take place – but right now there’s a diplomatic
deadlock…»
 3) COLD SNAP/HEATWAVE
Both terms are used by the mass media to describe the
weather and to provide future weather predictions to
people through television screens, newspapers and radio.
Сold snap – means a sudden period of cold and a drop in
temperatures to a critical point. Meanwhile, the second
(Heatwave) means a period of very hot weather.
FOR EXAMPLE:
«Heatwaves, cold snaps and other extreme weather are
expected to be more frequent due to climate change».

4) BENT ON (DOING SOMETHING)

If you want to do something, it means that you are
firmly committed to your goal. You are determined to
do this, and it is not easy for other people to convince
you to change your mind.
The same thing happens to any media and its influence
on the opinions and thoughts of other people.
FOR EXAMPLE:
«There are some new regulations that make it more
difficult for e-cigarettes to get approved for sale in the
U.S. – the Food & Drug Administration seems bent on
blocking an advance in public health».
5) HAMPER/RAMP UP
The phrasal verb is often used in relation to news of a different
nature, but most of all these words refer to information from the
technical field.
Ramp up – means to increase the amount, volume, or speed
of something.
FOR EXAMPLE:
«There are some major fires in oil-producing regions of Canada,
and damage to infrastructure could hamper efforts to ramp up
output».
So in this sentence, Canada wants to ramp up (increase) oil
output (output means what a factory/process produces) –
however, the damage from the fires could hamper this effort.
The verb hamper means to prevent progress.
THANK YOU FOR YOUR
ATTENTION!
ANASTASIA SHEPELEVA