Subject – Participative System for Rural Engagement

Faculty-Dr. Avinash Kumar

Part A – Success Story of Chaitanaya Gurukul

Public School in a remote village of Bihar

Part B – Proposed Plan for future

Project Presented By:
Kiran Pawar 10EM09
Prasoon – 10EM11
Prayag Dutt – 10EM12
Sachin Yadav – 10EM14
Satish Kumar – 10EM18
Srinivas Rao – 10EM19
 THE STRUCTURE OF THE SCHOOL

Pankaj Kumar Chandrakant Singh

Pratyush Kumar

Santosh Kumar

Moti Vats Sanjal Kumar

 About the school?
• Chandrakant Singh, a M.Tech from IIT Bombay has
started ‘Chaitanya Gurukul Trust’
• a story of unique enterprise and innovative
methods in school education
• Set-up in a remote village at Chamanpura village of
Gopalganj district in Bihar
• village still doesn’t have electricity
• the school has 45 rooms, 2 Wi-Fi enabled floors, 4
volleyball courts, 4 badminton courts and a cricket
pitch (swimming pool is under construction) – i.e. a
world class infrastructure
 How it started
• Advisor to Project - Surya Narayan, dean of IIT,
Mumbai
• a business plan for a revenue-generating, self-
sustaining model instead of taking the charity
route
• A 100-page plan — a blueprint for a Rs 30-crore
campus that would be completed over 10 years,
including a school, an engineering college and
an R&D centre
• e-mailed the plan to 3,000 friends, eight of
whom agreed to fund it
 OPERATION OF SCHOOL

• about 450 children, both boys and girls, right

from Class I to Class VII
• lessons in physics, chemistry, mathematics and
computer through Skype, video conferencing
and Internet
• Eight of Singh's associates, sitting in various
corners of the world, have joined hands to teach
• 16 teachers, who reside on the campus, are
helping the students in their studies
• Every year, one more class is sought to be
opened at the school
 Unique Teachers
• Chandrakant Singh now based in Bangalore,
teaches from his work place
• M. Vats, a US-based technocrat teaches math
• Pankaj Kumar of NTPC, a technocrat, teaches
physics from Singrauli
• Sanjay Rai, of HAL an alumnus from BITS,
Pilani, teaches chemistry from Korwa in UP
 Participatory Component
• state government approved the proposal
• the friends, who formed the trust, met the
villagers and convinced them about the school
• Within three months, 13 acres of land from
100 villagers, who sold plots from 3 decimals
to an acre in the area
• tuition fee starts from Rs. 300 for Class I and is
increased annually by Rs. 100 as a child goes
to a higher class
TURN AROUND
 Part - B
FUTURE SELF SUSTAINABLE
BUSINESS PLAN
 INTERNAL ENVIRONMENT
PEOPLE ●
Rural Orientation

PROCESS ●
Agriculture Based

TECHNOLOGY ●
Indigenous

DIVERSIFICATION ●
Resistant to Change

CULTURE Son of the Soil

●
●

Trivial Caste System

●
●
 EXTERNAL ENVIRONMENT
POLITICAL Pro-active towards development
●

REGULATORY Entry Tax High making project unviable

●

ECONOMIC ●
Undeveloped

LEGAL ●
Slow

SOCIAL Complex motley of caste and power

●
 SWOT ANALYSIS

STRENGTH WEAKNESS
-Capable -Resistance to Change
Leadership -Delicate Social fabric
-Local developer -Non-reliable power
-Benefit to -State Reputation
stakeholders -Land Locked state
-Product Mix

OPPURTUNITIES
-People want THREAT
development -Political
-Proactive Government determination
-Growth in -Law and Order
Infrastructure
-Immense Potential to
be harnessed
 VISION & OBJECTIVE
• Transform Bihar from deprived and poor state
to self dependent State and to be a major
player in Nation Building in the new economic
landscape of the country

• Implement a self sustaining Business Model at

small scale within three years and diversify
thereafter
 STRATEGY

BUSINESS FUNCTIONAL /
LEVEL OPERATIONAL
●
●Awareness among Stakeholders
●
●Formation of Company/ Trust /NGO specially to beneficiaries
●Regulatory Clearance for the Product
●
●Hiring & Training at Ground Level
●

●Infusion of fund by way of Land and

● ●Pre launch – Media coverage
●

Labour highlighting the benefits

●Suppliers of Equipment to be made
● ●Fee Based Activity for other states on
●

Equity Partners similar line to generate revenue

●Technology Finalization
●
●New Product Mix
●

●Market Strategy
●
●Enhancing Brand Equity
●

●Internal Control
●
 WAY FORWARD
Implement
Strategy

Develop Best
Strategy

Monitor
Performance &
Environment
 METHODOLOGY
• Prepare a Roadmap
• Assign time schedule and milestones
• Spot area for development
• Assess the financials
• Rope in Developers / Promoters
• Take Beneficiaries in confidence and explain the motive
• Liaison with Local Police and MLA
• Fulfill all statutory requirement
• Arrange Capital
• Launch the Project
 ROAD MAP
• 1st Phase
– Small Agro based project
– Educational facility at Primary Level
– Arrangement for Adult Education
– Health Check up facility
– Technical courses (repairing of mobile, TV etc.) for
youth in the age group of 18-25 yrs.
 IMPLEMENTATION OF Phase-1
• Time Line – 1 Year
• Source of fund
– Initially seed capital from promoters
– Land (Major Requirement) from Promoters
– Revenue from Agro Project
– Cheap Working Capital on returnable basis from
Bank
 Review the P&L after 1 year
 Launch Phase Phase 2
 AGRO PROJECT
• MIX BAG
– Green Vegetables (direct marketing)
– Sun flower with crushing machine to produce oil
(High Margin product)
– Plantation of fruit bearing Trees (Alphanso, Guava,
Lichi)
– Portion of Land to be allotted for Flower farming
(High margin product)
 PHASE-2
• Dairy Product
• Bio Gas Plant
• Fisheries