RECOMMENDATIONS AND

THOUGHTS ON
DEVELOPING BUSINESS

VALENTINA GARCÍA
LEÓN
DIAGNOSIS

• It was identified that fast track has some drawbacks in certain areas of the company that
have delayed its growth, then each one will be listed and the appropriate recommendation
will be given.
 Fast track is in a market for both fitness, aerobic and
specialized shoes, additionally last year they released
RECOMMENDATION their new line called speed lite plus, it is a highly desired
S FOR ACQUIRING market because the shoes are now high-fashion
FAST TRACK The fast track indicators in terms of home share are 9%
and its export is at 18% which is not considered bad, but
it could be further promoted.
 • One point to emphasize is the loyalty of some athletes with the brand,
the company has been affected by competition, so we suggest that if
the acquisition is made, the following could be implemented:
• Marketing campaign focused on listening to the audience (segmented
group) by conducting a survey of athletes, people who play sports,
RECOMMENDATION etc., in which they give their point of view as to what they want to
S REGARDING THE see, what amenities they need and would like to obtain Each person in
MARKETING AREA this survey will be able to design their own shoes (colors, comforts,
designs, materials)
• before this open 3 winners chosen by external people on social
networks The winner of this contest will be given the opportunity to
promote the brand in events and networks and additionally place her
name on the next line of shoes.
 • Regarding production, it is recommended to review the
suppliers, identify what is most viable for the company,
since a lot of machinery can be rented or outsourced, it
PRODUCTION is not always necessary to buy everything new
Additionally, to propose new technological methods
that allow to save processes but that ensure efficiency,
quality and economy.
 • Given the problem of last year, it is recommended to
specify which plants will be counted on for the
production of shoes and in addition, always carry out
SUPPLIES quality tests before launching a line of shoes. It is
recommended to make alliances with athletes to refer to
fast track, and additionally they will receive a
commission for this. This in order to have more
potential clients and have a recommendation from a
health expert.
BALANCE SHEET AND CONCLUSION

It does not present a negative record, nor important losses, which indicates good stability and the
possibility of growth. Additionally, if you decide to invest, you could inject capital to any track,
which is what you need most at this time to be a tough competition in the market.

Both have the objective of expanding and growing as a company

finally it is recommended to acquire fast track