GROUP 1

WHAT IS Rentit.pk?
• Online business
• Similar to online retail
store
• Instead of purchasing
dresses or wedding
accessories such as
fairylights/drums etc.,
you can rent a dress for
an event and get it
delivered to you.
Reinvent the fashion industry!

HOW?
Our Methodology
 Our Product:
• Dresses (especially for wedding initially)
• Decoration items
• Party/wedding equipment
 Logistics
• On-call riders

• Bykea for deliveries

• Our own delivery

service once established
How will we reach our customer?
 Competitor
Analysis
We have identified three
competitors for Rentit.pk:
 Rentable.pk
 Rent Karo
 Local Market
Rentable.
pk
• The strongest
competitor for
Rentit.pk
• Started in 2020 as
an online portal
for connecting
people who would
rent and who
would like to rent
things from
others.
Rent Karo.pk
• Started in 2016.
• Free online platform where people can rent
any excess things.
• Not a strong competitor

Local Shops
• Bolton Market
• Soldier Bazaar
• Other Bazaars (Furniture markets etc.)
 Private investments
in equity

Sources of Loans from close

family and friends.
Funds

Angel investors and

Incubators
 Target Market
Need: services to rent out equipment or clothes
for their one time events
• Sec A & B
• Budget friendly decorations, clothes,
equipment
• Aged 22-50 from affluent households
 Marketing Strategy
• Word of mouth marketing
• Referral networks
• Relevant print media advertisements
• Direct marketing approach
• Attend relevant expos, seminars and business
fairs to market our services
 Pricing Strategy
• Market competitive
• Seasonal discounts and bundle pricing
• Rewards for regular customers
• Various payment options available for the
customer
 Media Used
• Lesser costing alternatives
• Facebook and Instagram
• Plan to move onwards towards other alternatives
once established
• Costs will be nonexistent in the beginning
• Boosting our posts will increase costs
• Posts will be on Thursdays and Mondays every
week.
• Website as an online store.
Time and frequency of Usage
• Posts on Social Media account on Mondays and
Thursdays

• The time of post will be between 6pm and 8pm.

• Posts at a time when our audience is free and

more susceptible to spending time on our post.
 Plans for generating publicity

• Advertising our clothing and rental

services in relevant magazines

• Promotion through Facebook and

Instagram

• Official business website

• WOM marketing by satisfied

customers
 Web Plan
• A website will be developed to allow
customers to view a lease/rental catalog at
their convenience and vendors to make
account and post their rentals there.

• The site will offer descriptions of the different

wedding accessories as well as tips on proper
use.
 Website Marketing Strategy

• Submissions to search engines

• The Web address will be printed on all forms
of literature
• Rentit.pk will outsource the development of
website from the freelance developers. We
will provide the layout of website.
   On 31st On 31st December On 31st December
December 2021 2022 2023
Income      
  Commission on Dresses 540,000 572,400 606,744
  Commission on Equipment 36,000 38,160 40,450
         
Gross Profit 576,000 610,560 647,194
             
Expense      
  Startup Costs      
    Licenses 1000    
    Phone (sim) 500    
    Webpage Creation on 0    
Social Media
    Website Creation 25,000    
Logo and Template 20,000
Designing
Research and 50,000
development

Profit & Loss

           

  Total Startup Cost 101,500    

             

Statement
  Fixed Costs      
    Professional 20,000 20,000 20,000
Photography Cost
    Boosting Online 30,000 30,000 30,000
Marketing (Advertising)
    Insurance Cost 50,000 50,000 50,000
    Website Development 30,000 30,000 30,000
             
  Total Fixed Cost 130,000 130,000 130,000
             
  Variable Costs      
    Packaging 20,000 22,000 24,000
    Maintenance 50,000 53,000 56,180
    Delivery Services 30,000 31,800 33708
             
  Total Variable Costs 100,000 106,800 113,888
             
Total Expense 331,500 236,800 243,888
             
Net Income 319,500 375,760 407,306
             
 Milestones
• Launch of website in the wedding season of
Nov-Dec.
• To achieve breakeven in the first two years of
launch.
• Expansion of business into event management
after first six months.
• Reach up to 2% of conversion rate in first six
months.
THE END!

Halfway there to our dream. Thankyou Sir! 