Recommendation

● Driver: Increasing population & urbanization

● The increasing population is one of the prime factors for the increase in demand for the ceramic tiles market. Moreover, the population shift from
rural to urban areas in the world has elevated the growth rate even further. This shift will create demand for housing and other commercial
infrastructure in cities to accommodate the increasing population.
● Restraint: Volatile raw material prices
● Manufacturing of tile is an extremely energy-intensive manufacturing process; power, gas, and transportation cost are the vital cost-related
concerns impacting the industry. Uniformity in power and fuel availability at reasonable rates is vital for the growth of the ceramic tiles industry.
Volatile and unstable markets have significant negative consequences, which are primarily faced by the manufacturing organizations.
Furthermore, there is greater volatility in the pricing of raw materials used for manufacturing ceramic tiles.
● So we think our marketing strategy in newer and modified way:
• Clarify what is driven globally and what is managed locally
• Understand local market needs and develop a collaborative approach
• Develop and socialize a global marketing plan early (seek feedback)
• Manage campaigns like an army operation – plan ruthlessly
• Make sure you track and adjust in real time
• Consolidate and share insight
• Over-communicate
 Conclusion
The ceramic tiles market is projected to register CAGR of 6.9% in terms of value, from 2019 to reach USD 94.13
Billion by 2026. Ceramic tiles are a versatile architectural resource having multiple inherent advantages such as
high durability, low maintenance, and affordability, among others, have made them gain popularity in the market.
The growth of the market may be attributed to the rising consumption of residential buildings, hospitals, and
laboratories, among others, because of better longevity and low price of ceramic tiles. The growth of
industrialization and urbanization in the emerging economies across the world is projected to stimulate market
demand in the upcoming years. 
A significant driver propelling the growth for ceramic tiles is the usage of inkjet technology for the purpose of
personalization and customization. Implementing new inkjet technology will create aesthetics and advancement in
the ceramic tiles. The inkjet technology delivers appealingly designed tiles to a diverse pool of customers. 
Ceramic tiles manufacturing is an eco-friendly process as they are mostly composed of naturally occurring
minerals. Recent technological advancements have also empowered the manufacturers to reduce the emissions of
carbon dioxide and other harmful gases during the manufacturing of ceramic tiles. 
The APAC region is the primary revenue-generating region in the market. The growth of the region is owing to the
occurrence of a high volume of construction activities, strong growth in the economy and the presence of a vast
population.