Presenter—

Sobia jameel
CONTENTS
 General Information
 Services

 Marketing Strategy by 4P’s

 Business Segments and Market Share

 Competition

 SWOT Analysis

 Some Latest Updates

 Customers Review & Suggestions

GENERAL
INFORMATION

Founded 2005
IATA IT
ICAO KFR
Call Sign Kingfisher
Hub CSI Airport
Secondary Hubs BI Airport
IGI Airport
Focus Cities Ahmedabad, Chennai,
Hyderabad, Kolkata,
Pune
Destination 80

Parent Company UB Group

Headquarter Mumbai

Key People Vijay Mallya,

Chairman & MD
Brand Ambassador Deepika Padukone

Website www.flykingfisher.com
SERVICES

Domestic
 Kingfisher First—
1. 48 inch seat pitch and a 125 degree seat recline.
2. laptop and mobile phone chargers, latest international newspapers and
magazines

3. Every seat is equipped with a personalized IFE system with AVOD

which offers a wide range of Hollywood and Bollywood movies,
English and Hindi TV programmes,16 live TV channels and 10 channels
of Kingfisher Radio.

4. Only available on selected Airbus A320 family aircraft.

 Kingfisher Class—
1. 32-34 inch seat pitch with footrests
2. passengers can access the latest movies, English and Hindi TV programmes, live TV and
Kingfisher Radio.

 Kingfisher Red—
Passengers are given complimentary in-flight meals and bottled water. A special edition of
Cini Blitz magazine is the only reading material provided.

International—
 Kingfisher First—
1. full flat-bed seats with a 180 degree recline.
2. Passengers are given Merino wool blankets, a Salvatore Ferragamo toiletry kit, a
pyjama to change into, five-course meals and alcoholic beverages. Also available are in-
seat massagers, chargers and USB connectors.
3. 17 inch widescreen personal television
 Kingfisher Class—
1. Passengers get full length modacrylic blankets, full size pillows and business class
meals. There are in-seat chargers and USB connectors.
2. 10.6 inch widescreen personal television
4P’S OF
MARKETING

 Product—
1. Operates the aircrafts like the airbus A 320, A 319-100 and ATC-72.
2. After acquiring the Deccan kingfisher has started a new fleet known as
kingfisher red.
3. Domestic and international air journeys

 Place—
1. Targeting the metro cities or the tier 1 cities in India.

 Promotion—
1. There are many events and advertisements through which kingfisher
airlines is promoted.
 Price—

1. The price segments that kingfisher targets is the higher income group as well
as the upper middle class background.
2. by kingfisher do emphasis on their policy to target those segments which are
willing to pay for luxury.
BUSINESS SEGMENTS

Market Share
COMPETITIO
N

Airline Passenger Revenue (million) Load Factor (%)

Carried (million)

Kingfisher Airlines 5.44 4.51 67.9

Air India-India 2.81 2.94 63.4

Express-Indian
Airlines
Jet Airways-Jet 5.04 4.78 67.6
Lite

IndiGo 2.82 3.06 77.3

SWOT ANALYSIS
Strength Weakness Opportunity Threats

Brand Image High Ticket Expanding Fuel Price

Price Tourism
Industry
Quality of Still Not in Untapped Air Economic
Services Profit Cargo Market Slow Down

Continuous International Competition

Innovation Market
SOME LATEST UPDATES
 Mumbai, January 29, 2010--Today
announced the launch of Kingfisher
Xpress, a new Door-to-Door cargo
delivery service. Kingfisher Xpress Same
Day service will be India’s first and only
same day delivery by air service, with a
money-back guarantee

 Mumbai, February 10, 2010--Today

announced that the Government of India
has granted it traffic rights to operate on
seven new international routes.
1 New Delhi – London – New Delhi
2 New Delhi – Hong Kong – New Delhi
3 New Delhi – Bangkok – New Delhi
4 New Delhi – Dubai – New Delhi
5 Mumbai – Colombo- Mumbai
6 Mumbai – Bangkok- Mumbai
7 Mumbai – Dubai – Mumbai
 CONTI…

 Mumbai, February 17, 2010--Today announced that it will commence

flying on the New Delhi – London route from March 28, 2010. These
flights will be daily non-stop flights from New Delhi to London
Heathrow.

 Mumbai,9 March 2010--Kingfisher Airlines has been conferred the

coveted 5-Star Airline status. This prestigious ranking awarded by
Skytrax, the world’s leading, independent travel forum and air travel
information organization.
CUSTOMERS REVIEW
 8 January 2010 by Lynda Cooper   (India)--Delhi to Pune in
economy. Met at entrance to Delhi airport and helped with luggage
though check in and up to the business lounge (I have a priority
pass). Then helped all way on to plane with my hand luggage.
Excellent service, food and films on the plane. Young enthusiastic
staff very smart uniforms. I would recommend them and fly them
again.

 8 February 2010 by David Howe   (Canada)--Provides an excellent

product, but we were delayed and not kept informed on what was a
short flight (Delhi to Varanasi). A320 far from immaculate, but crew
were excellent. Its embarrassing to compare this to what we get for
way more money in Canada these days.
 CONT…
 5 March 2010 by Savi Mull   (India)--LKO-DEL Kingfisher Red Class on
A319. Very clean cabin, warm service and good hot breakfast snack with
live TV on the IFE. Exceptional experience on what was a Kingfisher Red
flight. Kingfisher has kept its standards consistent - the reason I continue to
remain loyal to them. A truly 5 star experience on a low cost.

Suggestions
 Reduce the labor cost
 Simplify the flight operations
 Offer more transparent pricing
 The process of acquiring spice jet if complete would make kingfisher
the largest player in the aviation industry