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    Consultants will create a campaign to increase JPMorgan Chase's business with 18-25 year olds. The project team roles include a research director, creative director, and technology director. The plan is to use TikTok ads, Instagram profile branding, and YouTube advertisements that are age-appropriate. Potential solutions include using popular platforms like TikTok and Instagram that target Gen Z. The proposed solution is to advertise on social media platforms like TikTok, Instagram, and YouTube by running ads and partnering with the platforms. The implementation would include creating budgets, a social media calendar, discussing partnerships with the platforms, and finding real customers to feature in the content.

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    Consultants will create a campaign to increase JPMorgan Chase's business with 18-25 year olds. The project team roles include a research director, creative director, and technology director. The plan is to use TikTok ads, Instagram profile branding, and YouTube advertisements that are age-appropriate. Potential solutions include using popular platforms like TikTok and Instagram that target Gen Z. The proposed solution is to advertise on social media platforms like TikTok, Instagram, and YouTube by running ads and partnering with the platforms. The implementation would include creating budgets, a social media calendar, discussing partnerships with the platforms, and finding real customers to feature in the content.

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    © All Rights Reserved
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    22 views11 pages

    3de Senior Experience Project Plan Template 3

    Uploaded by

    api-548837930
    Consultants will create a campaign to increase JPMorgan Chase's business with 18-25 year olds. The project team roles include a research director, creative director, and technology director. The plan is to use TikTok ads, Instagram profile branding, and YouTube advertisements that are age-appropriate. Potential solutions include using popular platforms like TikTok and Instagram that target Gen Z. The proposed solution is to advertise on social media platforms like TikTok, Instagram, and YouTube by running ads and partnering with the platforms. The implementation would include creating budgets, a social media calendar, discussing partnerships with the platforms, and finding real customers to feature in the content.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    PROJECT DESCRIPTION

    Consultants will create campaign to increase JPMorgan Chase’s


    business with the 18-25-year-old demographic.
    PROJECT TEAM ROLES AND
    RESPONSIBILITIES

    GSW
    Consultancy

    Jordan Ka'Niah Keandra


    Williams Galloway Scott
    Research Creative Technology
    Director Director Director
    Agenda:

    Discussing the Project


    Planning Deliverables

    Top Stakeholders

    Potential Solutions and


    Resources 

    The Solution 

    The Implementation

    Questions or Feedback
    PROJECT PLAN AND DELIVERABLES

    • TikTok ad idea
    • Instagram profile branding
    • YouTube Advertisement

    • Age appropriate in hopes of reaching 18-25-year-old.


    Top Stakeholders
    Individuals Institutional

    Jamie Dimon Vanguard Inc.

    Mary Callahan Erdoes BlackRock Inc.

    Daniel Pinto State Street Corp.


    Potential Solutions and Resources 
    Tiktok Ad Instagram Profile Branding YouTube Advertisement

    • Since COVID, Tiktok has became the • Make Instagram appealing to ages 18- • In 2018, 1.9 billion logged-in users
    most downloaded non-game app 25 watched videos on YouTube monthly,
    worldwide during March 2020 with whereas Instagram only hit 1 billion in
    more than 115.2 million installs. • Among us memes June. Early 2018 Pew Research
    findings suggest that 95% of Instagram
    • In 2019,  Instagram only averaged • Instagram on the other hand, is users watch YouTube.
    111.5M downloads per quarter. quicker, especially since Stories were • On average, businesses pay an
    introduced. With half a billion stories a average YouTube advertising cost of
    • Top brands like  day, this ad instrument enjoys a $0.10 to $0.30 per view or action, with
    Chipotle, Mucinex, Walmart, and  massive amount of traffic. an average $10 daily budget. That
    GymShark have all marketed to Gen Z means every time someone views your
    users on TikTok. ad or engages with your ad, like by
    clicking on a call-to-action, you pay
    • TikTok ads start at $10 per CPM (cost around $0.10 to $0.30.
    per 1000 views). Also, they require you
    to spend a minimum of $500 on a
    campaign.
    SOLUTION

    The solution is to advertise to this


    age group using social media
    (TikTok, Instagram, and YouTube)
    to run the ads on the various
    platforms.
    Pros  Cons 
    Instant exposure  Time consuming

    Low cost Lack of social media manager

    Reaching target market


    IMPLEMENTATION
    1. Create an operating budget.
    • To promote on Tiktok is $10
    per CPM (cost per 100 2. Create Social Media Calendar.
    views) 3. Discuss the Partnership with Titktok, YouTube, And
    Instagram.
    • The platform would ask you
    to throw a minimum of $500 4. Create a production budget
    on a campaign   
    5. Find real life actors that bank with chase and
    have the real-life experience 
    6. Find the perfect days to post on social media and
    the cost 
    Thank You!
    Question & Feedback ?

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