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    Case Study-2: Ken Research: Ananya Verma 1901184 Iim Trichy

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    ananyaverma695
    The document analyzes the Indian workforce and education market to determine the total addressable market (TAM) for skills training and development. It finds that the supply side TAM is INR 576841 million based on annual spending by companies, while the demand side TAM is INR 586606.5 million based on spending by individuals. The document then estimates the serviceable available market (SAM) and serviceable obtainable market (SOM) for both the supply and demand sides, finding the SAMs to be INR 71528.284 million and INR 72739.206 million, respectively, with SOMs of INR 14997.866 million and INR 15251.769 million.

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    Case Study-2: Ken Research: Ananya Verma 1901184 Iim Trichy

    Uploaded by

    ananyaverma695
    16 views4 pages
    The document analyzes the Indian workforce and education market to determine the total addressable market (TAM) for skills training and development. It finds that the supply side TAM is INR 576841 million based on annual spending by companies, while the demand side TAM is INR 586606.5 million based on spending by individuals. The document then estimates the serviceable available market (SAM) and serviceable obtainable market (SOM) for both the supply and demand sides, finding the SAMs to be INR 71528.284 million and INR 72739.206 million, respectively, with SOMs of INR 14997.866 million and INR 15251.769 million.

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    The document analyzes the Indian workforce and education market to determine the total addressable market (TAM) for skills training and development. It finds that the supply side TAM is INR 576841 million based on annual spending by companies, while the demand side TAM is INR 586606.5 million based on spending by individuals. The document then estimates the serviceable available market (SAM) and serviceable obtainable market (SOM) for both the supply and demand sides, finding the SAMs to be INR 71528.284 million and INR 72739.206 million, respectively, with SOMs of INR 14997.866 million and INR 15251.769 million.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    16 views4 pages

    Case Study-2: Ken Research: Ananya Verma 1901184 Iim Trichy

    Uploaded by

    ananyaverma695
    The document analyzes the Indian workforce and education market to determine the total addressable market (TAM) for skills training and development. It finds that the supply side TAM is INR 576841 million based on annual spending by companies, while the demand side TAM is INR 586606.5 million based on spending by individuals. The document then estimates the serviceable available market (SAM) and serviceable obtainable market (SOM) for both the supply and demand sides, finding the SAMs to be INR 71528.284 million and INR 72739.206 million, respectively, with SOMs of INR 14997.866 million and INR 15251.769 million.

    Copyright:

    © All Rights Reserved
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    of 4

    CASE STUDY-2 : KEN

    RESEARCH
    ANANYA VERMA
    1901184
    IIM TRICHY
    • Avg. Workforce required by 8 major segments = 117.5 Mn
    • Fresher Hiring = 13.3% of 117.5 = 15.6275 Mn
    • Total Graduates in a year = 9.2 mn
    • Hireable (20%) = 1.84 mn (these are not our customers)
    • Not Hireable = 7.36 mn  Customer Group 1 (Demand Side)

    • Assuming that the hireable 20% students are hired by the companies, so the remaining workforce requirement = 15.6275 -1.84 =
    13.7875 mn => Customer Group ( Supply Side)

    • Failed test takers = 1.5125 mn => Customer group 2 (Demand side)


    • Fresher working professional (>1 yr exp) = 12.288 mn => Customer group 3 (Demand side)

    • Campus placed students (not our customers)


    • GiG graduate lacking skills = 3.193837 mn => Customer group 4 (Demand side)

    • Entrepreneurs = 1.78215 mn => Customer group 5 (Demand side)


    • Average annual spend by companies on L&D (according to business insider
    report) = INR 41838
    • Average annual spend by people on themselves on L&D = INR 20000
    (Assumption)

    • Supply TAM = 576841 mn


    • Demand TAM = 586606.5 mn
    • Relative to its TAM, WeWork's SAM and SOM are 12.4% and 2.6%
    respectively. The large gap between the TAM (According to Toptal.com)

    • Supply SAM = 71528.284 mn


    • Demand SAM = 72739.206 mn

    • Supply SOM = 14997.866 mn


    • Demand SOM = 15251.769 mn

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