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What Is Selling Lesson 1
What Is Selling Lesson 1
Helping Customers
make satisfying buying
decisions by
communicating how
products and their
features match their
wants and needs.
Why is customer satisfaction so
important?
Companies want repeat business.
Indirect selling – any form of selling that does not involve a sales person. (Ex:
advertising, promotion, displays, signage)
Direct Selling – when there is contact between a salesperson and the customer.
Methods of Selling
Personal selling – any form of direct contact between a salesperson
and customer
Benefits Features
Advantages or personal A physical
satisfaction a customer characteristic or
will get from a good or
quality of a good or
service; features that have
been made into customer service; what is it’s
benefits are selling points. intended use?
Where can you find information about a
product?
Direct experience - Use the product!
As a consumer?
You as a product?
In a position other than
sales in business?
Types of Sales Positions
Goal Oriented
Empathy
Honesty
Enthusiasm