Clean, Fast and Friendly.

Jasim Altaf
Bilal Rizwan
Introduction
 Speed wash is a prominent auto car wash service
that is serving the citizen of Lahore.
 Speed wash will be solely run by Jasim altaf and
Bilal rizwan.
 The major task of our company is to provide
premium car wash service with hassle free cleaning
services to various auto vehicles.
 Basically our USP is the ‘time saving’ element.
 According to our estimation, Speed wash will cater
to 70 to 80 cars per day.
 Self funded.
 The idea of speed wash  park your car on
conveyer belt, and it automatically goes
through all the processes of washing & drying
in a maximum time stretch of 2 minutes.
 Industry Analysis  rapidly increasing

number of cars on roads. Leasing another

kick back.
 Dire need to fulfill this market gap
Mission

 The mission is to ensure that the company

will become the best car wash company that
provides high quality washing and detailing
services to all types of vehicles in Pakistan.
Further the company will strive to maintain
the best customer service at the peak level
and highest satisfactory.
Objectives
 The objectives highlighted by Speed Wash for
the first three years of operation include:
 To create a company whose goal is to exceed

customer's expectations. To increase the

number of custom clients by 20% per year.
 To develop a sustainable start-up business

that leverages a hobby into a business.

 To be able to deliver on the value promised of

hassle free car wash.

Methodologies
 Questionnaires
 Focus Group
 Interviews
 Concerned personnel discussions
 General public response
Questionnaire

 They are provided in the report.

Graphical representation of public
responses:
Gender
• GENDER

Male
Female

Male   64.6%

Female   35.4%
• AGE
Age

18-25
25-30
30-35
Above 40
• Monthly Household Income

Monthly Household Income

Below 50,000 50,000-100,000

100,000-200,000 Above 200,000

Below 50,000 Blue

50,000 – 100,000 Orange

100,000 – 200,000 Grey

Above 200,000 Yellow

• Number of Cars Owned

Number of cars owned

None
One
Two
Three or more

None Blue
One Orange
Two Grey
Three or above Yellow
 
Time table for activity
Date Activity
February, 2017 Startup Plan
Mid-Feb, 2017 Marketing research shall be done
March, 2017 Marketing Campaign
Mid-March, 2017 Finalizing of location
April, 2017 Import of plant
15th April, 2017 Installation and testing of plant
25th April, 2017 Grand Opening
26th April, 2017 Operations Commencement
Tag Line

Clean, Fast and Friendly

Expenditure Breakdown
Equipment PKR Rupees

 Plant & Machinery 4,000,000

 Water Pumps 75,000

 Air Pumps 30,000

Office Equipment  

 Office Table 27,000

 

 Office Chairs 21,000

 Sofas 30,000

 Air Conditioner 70,000

 Stationary 5,000

 Wall Clock 1400

 Roll on Blinds 11,000

 Lamp 7,500

 Laptop 80,000

 Printer/Scanner/Fax 20,000

Waiting Room Equipment  

 Couches 40,000

 Air Conditioner 70,000

 Water Dispenser 10,000

 46 inch LED Television 78,000

 Lamps 25,000

 Corner Tables 13,000

 Center Table 17,000

 Insect Killer 2,000

 Room Fragrance Sprayer 1,000

 Magazines + Books + Newspapers 5,000

Other Miscellaneous  

 Car Polishes 22,000

 Synthetic Body Wax 35,000

 Complaint Box 1,500

 Feedback Cards 2,000

 UPS 30,000

GRAND TOTAL 4,729,400/-

Target market
 Time Constraint People

 Independent Women

 Car Enthusiasts
Premises
 Y block total pump DHA
 Prime location of DHA Lahore
 Accommodates highest number of customers

in the city
 Centre of city
 Expected sales
  Maximum Capacity Optimistic Pessimistic Realistic

Avg no of cars estimated 500 200 50 150

per day

Services Charges per car 300 300 300 300

Total revenue per day 150,000 60,000 15,000 30,000

Total Revenue per month 4,500,000 1,800,000 450,000 900,000

Total Revenue per year 54,000,0000 21,600,000 5,400,000 10,800,000

Management
 Partnership  Jasim altaf and Bilal rizwan
 Most of management chores looked after

ourselves.
 All authoritative decisions in our own hand
 Would not require much staff; fully

automated system
 total staff of 4 personnel
 3 labors & 1 skilled technician
Marketing
2 Stages:
a) Extensive Pre-launch marketing (basic idea to
create awareness)
b) During the operations of the business

 Radio Ad
 Pamphlets
 Bill Boards
 Social Media Sites
 Brochure
Profit and loss

Profit and Loss

Year 1 Year 2 Year 3

100 120 130

7,000,00 9,000,00 10,500,0

Sales 0 0 00

Direct Cost

Electricity and Water cost 300,000 380,000 430,000

Detergents and soaps cost 60,000 70,000 80,000

Total Cost of Sales 360,000 450,000 510,000

6,640,00 8,550,00 9,990,00

Gross Margin 0 0 0

Gross Margin % 94.8% 95.0% 95.14%

Expenses      

Payroll 450,000 450,000 450,000

Sales and Marketing Expenses 120,000 120,000 120,000

Depreciation 150,000 150,000 150,000

Utilities 60,000 60,000 60,000

1,500,00

Rent (20% of sales) 0 18,00,000 2,160,000

2,280,00

Total Operating Expenses 0 2,580,000 2,940,000

4,360,00

Profit Before Interest and Taxes 0 5,970,000 7,050,000

       

1,046,40

Taxes Incurred (24%) 0 1,432,800 1,692,000

3,313,60
Balance sheet
Speed Wash

Balance Sheet 2016

Assets      

Current Assets    

Cash     1,714,00

Accounts Receivable     500,000

Inventory     20,000

Other Current Assets (lose tools)     80,000

TOTAL CURRENT ASSETS     2,314,00

       

Long-term Assets      

Plant & Machinery     5,115,00

Accumulated Depreciation     200,000

Office Furnitures & Fixtures     673,500

       

Liabilities and Capital      

Current Liabilities      

Accounts Payable     100,000

Current Borrowing     -

Other Current Liabilities     -

SUBTOTAL CURRENT LIABILITIES     100,000

Long-term Liabilities     -

TOTAL LIABILITIES     100,000

       

Owner’s Equity      

Owners Investment     6,000,000

Retained Earnings     802,500

TOTAL CAPITAL     6,802,500

       

TOTAL LIABILITIES AND CAPITAL     7,902,500

Cash flow statement
 

Cash Flow Statement Year 2016

Opening Balance 6,000,000

Revenues 7,000,000

   

Total Inflow 13,000,000

   

Outflows:

Pay roll 450,000

Marketing 120,000

Electricity + Water 300,000

Utilities 60,000

Rent 1,500,000

Detergents & Lubricants 60,000

Cash flow (continued)

Plant & Machinery 5,115,000

Office Furniture & Fixtures 673,500

Total Capital Expenditure 5,788,500

   

Drawings 3,400,000

   

Total Outflow 11,852,100

Break even
 Entire model based upon various variable
costs
 Hence roughly 43 to 44 cars per day are

required for the break even point

 Monthly it comes about 1320 cars to reach

break even point.

Critical risks
 Closure of Lahore Auto Car Wash
 Low switching costs thus maintaining loyal

customers
 Regular maintenance is required. Stiffness in

brushes can cause scratches

 Biggest ambiguity, if so profitable then why

not it is already prevailing in Pakistan

Conclusion
 We are still determined to take the risk

 However if something is so successful in the

entire world, then why not Pakistan??
Brochure
Thank you!