When do you often

make buying decision?

Sales
Promotion in
Business
 Table of content
Importance of
Sales Promotion

Definition
2
3
1 Sales Promotion
Techniques
 01
Definition of “Sales
Promotion”
“Those activities that supplement both personal selling and
advertising, coordinate them and help to make them more
effective.”

–American Marketing Association

“Sales promotion means any steps that are taken for the
purpose of obtaining or increasing sales.”

–A.H.R. Delens
 SALES PROMOTION

A set of marketing Aims to

technologies

Stimulate the demand of Increase brand

products awareness
 02
Some Sales Promotion
Technologies
 Discounts
  Customers can buy more at reduced prices and while sellers can clear
their warehouse for new arrivals.
  A normal discount: 5-20%
 Time-limited offers
  Marketers can create a sense of fear of missing out on their products by
giving clients a limited time( often 1¬24 hours ) to grab special offers
 “1+1=3"
 The more, the merrier
 The cheaper, the better
 Reward points
  Rewarding clients who buy from you regularly by Start building customer
points to exchange with products loyalty
 First-purchase coupons
  Giving new visitor a coupon to get a 10
or 15% discount off their first purchase ( by  Build brand awareness
CODE )
 Free shipping
  Customers can receive their products for free if they spend a certain amount
of money
 03
Importance of Sales
Promotion in Business
A bridge between advertising and personal selling
 “Sales
Promotion
stimulate
91% of
offline
shoppers”

_ Retailmenot, INC.
Creates a reason to buy Skyrockets revenue
Lower the Bigger volumn
Store 1 Store 2 price of sold goods

Product Product
Beneficial for driving
revenue
Price Price
Notice:
Calculate the costs and the number
of customers

Byers Byers Ensure the profit

Allows re-engaging with Increases brand
your existing customers awareness

 Keep customers engaged Sale promotion Customers save their

and maintain a close money
connection

Discuss about
brand
Building loyalty
Conclusion
 Sales promotion Creates a reason to Increases
buy revenue

Importance
Definition
Help re-engaging
Increases brand
with existing
awareness
customers

Free shipping
Discounts
Techniques
First-purchase
coupons “1+1=3"

Time-limit offers Reward points

PRESENTERS:

Trinh Thanh Huy

Le Quynh Anh

Luu Thi Van Anh