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Media Language: The Way in Which A Text Is Constructed To Create Meaning For A Reader or Viewer of The Text
Media Language: The Way in Which A Text Is Constructed To Create Meaning For A Reader or Viewer of The Text
http://youtu.be/u4KUaiGCmGU
Now what does it connote?
For the exam you need to be
able to:
Write a coherent analysis of the media language in your
teaser trailer including:
Reference to theory - Semiotics
Examples of the denotative and connotative levels of
meaning within your teaser trailer.
DENOTATIVE LEVEL:
What we actually see/hear
CONNOTATIVE LEVEL:
What you associate with this image
Roland Barthes and semiotics
e.g. low key lighting which casts dark shadows in a film scene can
symbolise mystery or sinister characters.
But it all depends on context!
SIGNIFIER: SIGNIFIER:
Mans Naked Words ‘Cool
Torso Water’
SIGNIFIES: SIGNIFIES:
Natural, angelic, Refreshing,
pure, toned, ideal,
different,
masculine, adonis
SIGNIFIER:
Droplets on SIGNIFIER:
Bottle Calligraphy Style
SIGNIFIES: Font
Cool, chilled SIGNIFIES:
appearance, Classic, timeless,
SIGNIFIER
: Word
SIGNIFIER: SIGNIFIER:
‘Love’
Perfume Colour Gold
Signifies:
Bottle Signifies:
Passion,
Signifies: Luxury, Riches,
Excitement,
Looks Jewel- Expense,
like, Buried
Lust
Success,
Treasure Shimmering
Over to you
Analyse your own media product