GREEN PAGE :

WELCOME

“Welcome to the world of

GREEN PAGE with
THE JUNGLEES.”

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 GREEN PAGE :
THE JUNGLEES

We, THE JUNGLEES, are functioning as an advocacy-cum-activist NGO

in nature conservation since 1986. We strive to lobby for unbiased
solutions in conservation related policies. Some of the major
accomplishments from our initiatives include:

Stopping the poaching menace on migratory birds at PURBASTHALI

in West Bengal.
Saving the TIGER CORRIDOR between the forests of KANHA NP and
ACHANAKMAR WLS in Madhya Pradesh – Chhattisgarh.
Instituting the flagship project GREEN GUARD AWARDS, since 2001, a wildlife
service awards scheme (largest in the country) to recognize the effective and
dauntless services of the forest staff engaged in protecting our country’s
Wildlife and Natural Heritage.
And organizing GREEN PAGE CAMPAIGN amongst 850 odd dailies and
magazines in India for putting a green page in dailies.

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 GREEN PAGE :
INTRODUCTION

The Junglees appeal for a GREEN PAGE in Newspapers and Periodicals, as

almost all publications accord regular and liberal coverage on Nature and
Environment.
GREEN PAGE is like a social recognition of importance of related issues in print
media in the line with Sports Page and Business Page or Life Style Page.
The Junglees’ research reveals that a GREEN PAGE could be published by mere
reorientation of the page lay-out of a Newspaper for News, Views and Images
those otherwise appear daily in a scattered manner. The niche could encompass
Environment management, Environmental Research and Education, Pollution
control, Nature and Wildlife conservation, Indigenous people, NGO activities, Eco-
tourism, Green laws etc. This apart, GREEN PAGE could also be a vehicle for
relevant advertisements and insertions, justifying the economic viability.

The Junglees believe, a GREEN PAGE would help expand the Readership base
too.

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 GREEN PAGE :
CONCEPT

A GREEN PAGE as conceived, could be a Window to the world of nature and

environment. A GREEN PAGE should essentially be a space dedicated in the
Newspaper & Periodicals catering to News, Views and Images focused on problems
and prospects of :

Environment degradation and management, Forest & Wildlife Conservation.

Poaching, Animal Rights, Indigenous People, Victims of Disorder
Pollution Control Policies & Practice, Climate Change, Global Warming
NGO activities, Public Interest Litigation, Eco-Tourism, Environmental Laws.
Pet Management, Genetic Engineering, Ecological Farming, Waste
Management
By introducing a GREEN PAGE, the print media could automatically switch on
to a total communication channel for awareness and action to protect
environment and conserve nature.

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 GREEN PAGE :
ORGANISATION

A GREEN PAGE could be published by reorienting page lay-out in a

Newspaper, for relevant features and photographs. This restructuring
could appear more reader friendly.

A GREEN PAGE could have space reserved for Environment related

advertisements.

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 GREEN PAGE :
VIABILITY

A GREEN PAGE publication could be economically viable as that would

only warrant a page specific reformatting without having to add on a new
page.

Publication of GREEN PAGE would lead to increment in readership.

A supportive fiscal policy of Tax Benefits towards GREEN

ADVERTISEMENTS could further ensure the economic viability.

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 GREEN PAGE :
JUSTIFICATION

Introduction of GREEN PAGE would surely set a new order in

Environmental Journalism and could help emerge a new brand of
environment conscious citizens and more informed policy makers.

Publication of GREEN PAGE promises a path breaking potential for

changing the course and face of World society on awareness. It would
symbolize a historic recognition of Newspapers’ reorientation of social
priorities, values and practice for good.

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 GREEN PAGE :
RESEARCH

In order to check the amount of Green news coverage in dailies, The Junglees
carried out a meaningful research on all the published Green news, views and
images in some eight major dailies in India for entire the month of May 1996.

Cutting and pasting of the Green news items for each news paper was done on a
standard page lay out to create a page make up with column/c.m. statistics.

With a sample size of 240 newspapers (i.e. 8 newspapers x 30 days), Research

revealed that Green issues take up at least 60% on an average of the area of a single
page on any given day, for all the selected dailies.

This result was encouraging as rest of the page could ideally have Green Ads.

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 GREEN PAGE :
ACTIONS

The Junglees then felt, a dialogue was essential to help shape the dream.

On September 27, 1997 The Junglees organised a media conference on

GREEN PAGE for the decision makers, from Media, Government, Corporate,
Advertising sectors and NGOs. This was the ever largest media campaign
on the issue in India.

Some 8000 campaign letters were then posted across the India to every
single decision maker of 850 Dailies, 200 Magazines, 150 Advertisement
Agencies, and 200 N.G.O.s asking for their views and support through a
focused questionnaire.

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 GREEN PAGE :
PICTURES

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 GREEN PAGE :
PICTURES

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 GREEN PAGE :
PICTURES

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 GREEN PAGE :
LESSONS LEARNT

About 30 News papers, 20 Advertising Agencies and 16 NGOs responded

positively to our appeal, from all corners of the country.

Respondents though liked the idea but wondered on steady sourcing of

News.
It appeared that, there was a general lack of interest amongst the News
papers
Most of the Newspapers was conservative and unwillingly to experiment.
The Junglees was too small an Organisation to carry out large scale follow-
up
In absence of INTERNET, the exercise could succeed on big houses
support.

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 GREEN PAGE :
POSSIBILITIES

Green Page has immense potential TO SERVE A GLOBAL CAUSE.

Present level of world consciousness ensures a solid readership base.

World leaders and Industry today are working on climate change.

Advertisements on Environment Protection are now a routine Policy.

News sourcing for Green page is simple in this age of INTERNET.

Green Page ensures a new dawn of environmental journalism.

Any Newspaper starting a Green Page will be a forerunner in history.

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 THE JUNGLEES
DISCLAMER

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 CREDITS
CREDITS

CONCEPTS FROM

MOUMITA MONDAL

DEVELOPED BY

PROJJWAL KUMMAR MAITI

End
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 THANK’S GIVING

“In Mission to Nurse Nature”

Thanks

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