History of Telenor

INTERNATIONAL
BACKGROUND
•Pioneer mobile Company
•Largest Provider of
communication in Norway
•Great Expansion of Shares in
Stock Exchange
•Good Relationships with
Customer in all over Europe
•World Leading Company in
Satellite Communication
History of Telenor (Cont…)
HISTORY OF TELENOR IN PAKISTAN
• Acquiring a license in April, 2004
• Covering the Area
• Quality Services
• Interconnect Agreements
• LDI Unit
• Call Centers
Vision
Telenor shall be a driving force in
renewing, developing and
introducing new solutions that
simplify our customers' workday.
Telenor's vision is demanding,
setting an ambitious goal for the
organization and its individual
employees. Renewal and
simplification of our own structures
and routines is a prerequisite for
attaining competitive power and
added value.
Goals
•Create Value
•Expanding Market Share
•Strong Commitment with
society
•Creation of Profitability &
market growth
•Introduction of an Advance
technology
•Freedom of Choice
Core Values
• Dynamic

• Innovative

• Responsible
Relationship Marketing
•Principle Based Relationships
•Top Priority to Customers
•Customer Services
•Active Response
•Improved Services
•Good & long-lasting relations
with franchises.
Pest Analysis
•Political Factors

•Economic Factor

•Socio cultural Factors

• Technological Factors
Swot Analysis
• Strengths

• Weaknesses

• Opportunities

• Threats
Portfolio of Telenor
• GPRS
• WAP
• MMS
• SMS
• Missed Call Alerts
• Video Conferencing
Segmentation

• Demographic Segmentation

• Behavioral Segmentation
Marketing Mix
•Product or Services

•Price

•Place

•Promotion
Summer offer
Main Goals Of Marketing Plan
• Quality Services
• Uniqueness
• Nominal Price
• Coverage in all Areas of Country
• Heavy Budgeted Marketing
• Attacking Strategy
Current Market Structure
• Sale Background
• Cost structure
• Profit
• Market & Competitor
• Channel
Opportunities & Issue Analysis
• New opportunities
• Issue Affecting the Organizational
Attainment of Goals
• Lack of customer satisfaction
• Financial management
• Technological Advancements
• Connectivity and Availability
Marketing Strategy
• Gather and analyze information

• Creation of strategies

• Strategic planning

• Evaluating market segments

Major Objectives
• Increased sales volume
• Increase in market share
• Increase in profit.
• Decrease in various costs
• Increase in number of users
Target Segments
• For prepaid connections
• For post paid connections
• Positioning according to segments
– Telenor’s positioning strategy in Pakistan
– Pricing strategies
• Telenor’s Action Program
– Action plan of Telenor in Pakistan
Financial Projections
• Total first year’s sales
– Average whole sale price
– Expected sales
– Target profit margin
– Quarterly basis
• Functions of Financial Projections
• Implementation controls
Contingency Plan
• Change of strategies
• Change in management
• Change in prices
• Change in outlook
• Product development
• Forward integration
• Cost management
• Termination of infamous service