AMERICAN FAST FOOD

INTRODUCTION

 Fast food is the term for a kind of food that people eat from
a restaurant, cafe, or take-out where food is prepared and
served quickly. It is mass-produced food.
 
 The United States has the largest fast food industry in the
world and American fast-food restaurants are located in
over 100 countries.
Post-WWII economic boom the Americans began to spend more

and buy more as the economy boomed and a culture of
consumerism bloomed.

Franchising was introduced in 1921 by A&W Root Beer, which


franchised its distinctive syrup. 

Howard Johnson's first franchised the restaurant concept in the


mid-1930s, formally standardizing menus, signage, and
advertising.

Curb service was introduced in the late 1920s and was mobilized

in the 1940s when carhops strapped on roller skates.
 IMPORTANCE

“FAST FOOD IS A PRESENCE IN ALMOST

EVERYBODY’S DAILY LIFE. OVER A QUARTER
OF AMERICAN ADULTS EAT FAST FOOD DAILY.” 

 Factor of time
 Due to this, it has been reported that 23% of college
students eat fast food daily and 50% of students reported
eating at least 3 fast-food meals per week
Factor of money
The typical American spends $1200 annually on fast food.
With fast food meals being so cheap.
CLASSIFICATION
 HAMBURGER

A hamburger (also burger for short) is a sandwich

consisting of one or more cooked patties of ground meat,
usually beef, placed inside a sliced bread roll or bun. The
patty may be pan fried, grilled, smoked or flame broiled.

I can hot the hamburger up in a minute.

 SANDWICH

 Two slices of bread with food between them

 I usually have a sandwich for lunch.

 MILK SHAKE
 A drink made of milk with an added flavor of fruit or
chocolate.

 I must make the watermelon milk shake.

 HOT DOG
A hot dog (also spelled hotdog) is a food consisting of
a grilled or steamed sausage served in the slit of a
partially sliced bun.

 She bought a hot dog from a stand on a street corner.

 SOFT DRINK
 Soft drink, any of a class of nonalcoholic beverages, usually
but not necessarily carbonated, normally containing a
natural or artificial sweetening agent, edible acids, natural or
artificial flavors, and sometimes juice.

 Teenage soft drink consumption has doubled in recent years.

 FRIES
 A thin strip of deep-fried potato; a chip.

 They live next door to the fish and chip/ fry shop.

 ECONOMIC ASPECT

 In the united states, consumers spent $160 billion on fast

food in 2012 (up from $6 billion in 1970).
 In 2013, the US restaurant industry had total projected
sales of $660.5 billion.
 Fast food has been losing market share to fast-casual dining
restaurants, which offer more robust and
expensive cuisines.
 MARKET SURVEY

 In a survey, 32% percent of people stated that they ate fast

food because it is cheap largely due to various government
subsidies.
 Due to this perception, Americans spend over $50 Billion
annually on fast food.
 This staggeringly large number perfectly exemplifies the
magnitude of the obsession that Americans have with fast
food.
Curated & Edited by:
Priyansh Chaudhary & Kunal Sachdeva,
Section D, 1st year, 2nd semester, batch(2020-
2023), food production(FP), viva &
presentation assessment.