Women’s hair care behavior

Women often like to take care of their

hair with natural ingredients
70% of them had medium long and long
hairstyle
71% of them wash their hair less than once
per day
MICRO AND MACRO ENVIRONMENT
ANALYSIS OF SUNSILK

MICRO ENVIRONMENT
COMPANY
 SACOVY chain of
command is
horizontal so all the
managers have good
teamwork among
each other
 SUPPLIER
 SACOVY use domestic
raw material
 SACOVY have less
threats of supplier
because we use
domestic material and MARKET INTERMEDIARIES
have already contract  SACOVY have market
with them penetration from
building products
manufactured in
Vietnam
 CUSTOMER
 SACOVY will well define
with target and market
segmentation
 SACOVY products are
gender specific so we
can provide specific COMPETITORS
products that meet the  We are have many
needs of each gender. competitors because
From there, our others are making also
products can be same product but the
interested by many direct competitor is
customers DOVE,PANTENE, CLEAR
 PUBLIC
 Public is attracted in our
product as it might
bring a financial interest
to stakeholders and
other key part of media
public
 This is a good source to
help customers
remember the sacovy’s
company through hair
masks
Phần của quỳnh là sẽ
nói về macro nhá
 COMPETITORS OF SACOVY

Based on Q & Me's survey. As a result, Dove is the brand used by

many women, followed by CLEAR and PANTENE
Marketing hair products in viet nam
These are hair mask products available in the market of
competitor as Dove, PANTENE,CLEAR
from the Q & Me survey, Dove, PANTENE,
CLEAR, Sunsilk ,… is have a great reputation in
viet nam
Therefore, we need to analyze each specific
feature of the rival brand to find our own path.