MARUTI SUZUKI PORTFOLIO

OF A SEGMENT CARS

NAME:NARESH SHARMA,ARUN KANOJIA,NARENDRA

CHAND,ROHIT RANA
HISTORY OF MARUTI SUZUKI
MUL was a joint venture created in February 1981
between Japan’s Suzuki Motor Company and the
Indian Government when the latter decided to
produce small, economical cars for the masses.
On December 14, 1983, MUL launched the first Maruti
vehicle – the Maruti 800. The first model was the
SS80, a 796cc hatchback car priced at Rs. 47,500.
Market

The Indian car market is one of Asia’s largest and most

competitive. Over 1,030,068 passenger cars, multi and
sports utility vehicles were sold during 2003/04,
growing the market by 32% (Source: Society for Indian
Automobile Manufacturers – SIAM).
Achievements

In the 1980s, the Maruti 800 (M800) was India’s first
‘people’s car’. It caught the fancy of the middle class.
1983, has sold over 2.1 million units. Even though
competition predicts that the ‘A’ segment is dying, the
M800 continues to sell an average 12,000 units per
month.
The rugged Gypsy is a front-runner in the 4WD
segment in Africa, and the Alto in Europe has won
several awards overseas.
Product Portfolio- A1 & A2
A1 & Entry A2 Segment

A1< 3400mm (also in LPG) A2 (3401-4000mm) 796 cc

796cc

3401-4000 mm) 1061cc A2 (3401-4000 mm) 1061cc, in LPG also

Product
MUL manufactures leading models in all segments of
the car market. Maruti 800 rules the ‘A1′ segment. In
the ‘A2′ segment, it has the Zen, WagonR and Alto,
whose combined sales rose to 176,132 units in 2003/04,
up 46% as compared to 2002/03. In the ‘A3′ segment, it
offers the Esteem and Baleno, while Omni and Versa
stake out MUL’s presence in the MUV market. The
Gypsy King marks Maruti Suzuki’s presence in the
rough-terrain sector, and up a couple of notches in the
luxury SUV market is the Grand Vitara.
RecenD
tevelopments
 

The strategy is based on meeting customer needs. In

the last 21 years, the company has launched twelve
models and over 50 variants.
Maruti provides complete end-to-end service
including insurance, leasing, maintenance,
registration, emergency assistance and accident
management.
Promotion
MUL is involved in a wide range of sponsorship
activities, placing particular emphasis on motor
sports. It was the founding sponsor of ‘Raid De
Himalaya,’ and in its fifth year continues to be closely
involved with it. The company regularly holds car
rallies for amateur drivers and aspiring relists. MUL
now has plans to host golf and polo events
Brand Values

In 1983, Brand Maruti Suzuki was defined as ‘the

people’s car’. These values have remained consistent
ever since.
Over the years, MUL has set the stage for the
successful launch of Suzuki’s international range in
the Indian market, all backed by the inherent value
proposition of high quality, fuel efficiency and,
compared with competition, low price. This formula
has been largely responsible for a new generation of
Indian car users swearing by the Maruti Suzuki brand
name.
SWOT Analysis of Maruti Udyog Limited
Strength
Weakness
Opportunity
Threat
Strength

MUL is in a leadership position in the market.

Major strength of MUL is having largest network of
dealers and after sales service caters in the country.
Strong Brand Value
product for many segment of market
Weakness

No online presence

Low interior quality in side the cars.
Government intervention due to having share in MUL.
Labour Laws and Labour Unions are not in a good
form in India.
 
Opportunity

 Acquisitions
 Innovation
 Online
 Product and services expansion
 Takeovers
Threat
Competition
Cheaper technology
External changes (government, politics, taxes, etc)
Lower cost competitors or imports
Price wars
Product substitution
Maruti Suzuki Kizashi Launched

MSIL's long awaited tryst with the high-end sedan

club now comes to life in the form of its stunning new
Kizashi. Priced between Rs 16.50 - 17.50 lac for its two
variants on offer, the sporty yet elegantly designed
Kizashi is now open for bookings across Maruti Suzuki
dealerships with a Rs 50,000 deposit
THANKING YOU